Google has 2/3 of the search margin and collects about 75% of the the revenues.
**Marketing Actions: Advertisement and Promotion, direct response.
The strategic drivers of the Internet economy are : 1. Information gives greatest value added, 2.Distance no longer matters, 3.Speed is of essence and 4.People are the key assets, 5.Grothw is accelarated by network and 6. the Marketers can deal with customers 1 to 1
Zara had a pretty unique way to approach its clients: Real time customer feedback and made the customers feel like expert because THEY HAD THEIR SAY ON THE CLOTHES ZARA WAS SELLING. with that concept they were also building customers loyalty because they more likely to return to the store for the unique reason that they are selling what they desire. Zara made sure to be trendy, develop a community , possess an high value of functionality, consistency with quality and design and a leading edge
How does dell do it?:
Manage supply chain as a single organism, close customer relationships(customers segment and experience and relationship), cost control also creates customers value, speed and agility, Extensive metrics in real time and targeting global growth
RFID: Radio frequency
RTI: Real Time Information