Marketing Blog #3

Business models for any business are very important and serve several functions.  A few of them are identifying your target segment, defining cost and profit structure, and to articulate your value proposition.  This is NOT a business plan its just aims to begin to create customer value.  Also there are an endless array of business models, ranging from apple to staples to ebay.  Also as we move along there are less and less significant differences between B2C nad B2B transactions.  As the differences continue to lessen, there with undoubtably be a new set of business models to follow.  In class we spoke about Zara and apple and what their strengths are as leading names in their industries.  They both are very trendy, have the newest items, think ahead of the crowd, employ people who are great at what they do, and create high value and differentiation for the customer.  Dell was also spoken about, saying that they create high value by controling the costs for their products and keeping close customer relationships.  RFID, a type of radio transmitter was spoken of, and we learned that it could be used to help keep inventory virtually for companies.