Marketing Blog #1

In our first class of Internet marketing we learned what I would call the basics.  We learned the difference between Information Products and Information RICH Products.  A product such as a yellow pages book or a mailing list is an information product, because it contains loads of information.   On the other hand an information rich product is a product that has a ton of information in reference to it, such as tide, the example that was used in class.  We also learned about packet based technology, which is what is used for the internet.  It means that it has to reroute itself since it has diverse routing, unlike a telephone line which only has two ends.  There are four stages in internet marketing, consumer acquisition, consumer conversion, consumer retention, and consumer value growth.  In internet marketing there are actions and inputs.  The actions are advertisements and promotions, customer service, and e-commerce.  The inputs are things such as offline, interactive, and social and regulations.