Internet Blog #3

Today in class the first thing we discussed was what Prof. Wymbs wanted for our groups to send to him through e-mail.  After that we discussed he strengths of a company named Zara.  The company has strength because it employs fashion experts as employees and their staff basically becomes their market research team.  Also they are good at what they do because they stay one step ahead of the customer, so the customer always comes back for the most up to date styles.  On the other hand apple creates value for their customers by being trendy, having high differentiation, they have an efficient easy to use design and they are leading the way with their products.  Lastly we spoke about Dell, they manage their supply chain as a single organization and have close customer relationships.  The always provide cost control which increases the value to the customer and they are targeting global growth.  Also we talked a little more about RFID, which is radio transmitter technology that could be used to potentially keep  virtual inventory for large and small companies.