What’s the next step for fashion?
Fashion industry hit by hard financial times
In this articles it basically just talks about how the crisis harmed the fashion industry. I find it ineresting that they are talking on new ideas on how to make their sales. I did my research paper on fashion and financialization of fashion. WIth this point proven, there are alternative ways they were looking to financialize it.
“”The middle, mainstream customer who shopped with us every week or every month are not buying as much or they’re going elsewhere,” she says. “They’re doing other things with their disposable income.”
As you can see most middle class are started to be pushed down, yea of course the rich will still be rich and buy the expensive clothes. But what happens to the middle and low class people, they will find their way as well. What stucks me the most in this article is one of the lady see a gap in the fashion industry and decided to open up and sewing and mending store. What is the next step for fashion, would people start to realize that they don’t need as much clothes as they use it and that these vintage or thift shop might actually get more recongnize. The idea of opening up a sewing and mending service brings me to think about what people might start doing now that times are high. Will we start to recycle more and less waste, maybe the time consumption of an item will be recongize for it’s value, as in maybe we will learn not to waste food or use styrafoam, but now we need to start conserving. It’s a possiblity that what we talked about in the beginning of the clasa about waste, might take in effect where shoes should be worn for 1 year rather than 3 months. Maybe, we shall see..
