Financialization of Pop Teen Idol
Disney seems to have alot of new comers of the music industry. Everyone starts out young and then Disney seems to replace them with even younger more talented kids, who not only can sing but can act too. Disney makes money, not only by making mini-series of their popular teen shows, but with movies and merchandises such as dolls, lunchboxes, clothes, just anything that can sell bearing the teens’ face on it.
Teen idols are a whole industry of their own, making more money than those of movie stars. Pop sensation Miley Cyrus just recently started out in the Disney scene in the popular show known as Hannah Montana. Disney had a break with her because she can act and sing; but they were concern though about her age when she audition for the part. She was only 13 years old when she auditioned, but Disney did not cast her at first and went through alot of other girls before finally making the final decision.
Disney tends to cast younger kids for shows or movies before eventually they all will gow up. Since they started out very young, then Disney can make thier money very quickly by merchandising them as a brand. For example, there are Hannah Montana backpacks, clothes, dolls, makeup, books, movies, anything and everything bearing the Hannah Montana name makes money for Disney and of course Miley Cyrus gets her cut too. Department stores such as Walmart and Target all sell Hannah Montana merchandises.
According to People’s magazine Miley Cyrus is the richest teen celebrity, making more money than the Jonas Brothers, Selena Gomez, The High School Musical cast (all which are teen idols that first appeared on Disney shows).
NEW YORK — Miley Cyrus is already way richer than her dad, Billy Ray, and she’s only 15.
People magazine reports that the Miley Cyrus franchise will be worth a projected 1 billion dollars by the end of the year. She tops the magazine’s list of the richest teen celebrities.
Not that Miley is seeing much of the money. Her mom says most is invested and Miley can’t touch it until she’s 18.
The Jonas Brothers are also on the list, making 12 million dollars a year. Fourteen-year-old Dakota Fanning makes 4 million dollars a movie.
