May 1, 2009
Baruch College, Vertical Campus, Room 14-220

8:00 a.m. BREAKFAST

9:00 a.m. INTRODUCTION
Mikhail Gershovich, Director, Bernard L. Schwartz Communication Institute

9:10 a.m. OPENING
Alexandra W. Logue, Interim Executive Vice Chancellor and University Provost, CUNY

9:30 a.m. MORNING KEYNOTE
Jeff Jarvis: Blogger at Buzzmachine, Associate Professor and Director of the Interactive Journalism Program at the City University of New York’s Graduate School of Journalism, and author of What Would Google Do?

10:15 a.m. MORNING TABLE DISCUSSIONS

11:15 a.m. BREAK

11:30 a.m. REPORT BACK

12:15 p.m. LUNCH

1:45 p.m. AFTERNOON KEYNOTE
Peter Elbow, Professor Emeritus of English at the University of Massachusetts, Amherst and author, Writing With Power, Writing Without Teachers, and Being a Writer.

2:30 p.m. AFTERNOON WORKSHOPS

  • “Speaker, Listener, Network: The Concept of Audience in a Web 2.0 World” with Gardner Campbell, Director, Academy for Teaching and Learning; Associate Professor of Literature and Media, Honors College, Baylor University
  • “50+ Web 2.0 Ways To Tell a Story” with Alan Levine, Vice President Community & CTO, The New Media Consortium
  • “Engaging Your Audience: Difficulties of Targeting Communication and How to Overcome Them” with moderator Ellen Cahill, Vice President, Cahill Associates, Inc. & Panel Participants: Paul Cahill, President, Cahill Associates, Inc.; Libby Dubick, Dubick & Associates; Roy Speed, President, Salient, Inc.; & Ralph Vacca, Chief Learning Architect, Kognito Solutions
  • “8 Seconds to Change Your Workplace: The Power of Plain Language to Transform Business, Government, and Academia” with Deborah Bosley, Director, Center for Humanities, Technology and Science; Associate Professor of English, University of NorthCarolina, Charlotte
  • “Decoding Generational Differences: Fact, Fiction…or Should We Just Get Back to Work?” with W. Stanton Smith, National Director, Next Generation Initiatives, Deloitte Services LP

3:45 p.m. BREAK

4:15 p.m. AFTERNOON REPORT BACK

5:00 p.m. CLOSING
David Birdsell, Dean of School of Public Affairs, Baruch College

6:15 p.m. COCKTAILS AND DINNER
The Players Club, 16 Gramercy Park South

7:00 p.m. DINNER ADDRESS
William F. Baker, Lecturer, President Emeritus of the Educational Broadcasting Corporation (EBC), former CEO of New York’s WNET-TV (Channel Thirteen), co-author, with Michael O’Malley, of Leading with Kindness.