Performance artists, choreographers, and playwrights have long experimented with means of drawing audience members into a performance, making them more than just viewers, but participants as well. This video of a live dance performance in the Liverpool train station in London orchestrated by T-Mobile as part of a marketing campaign shows us an interesting example of an attempt to blur the line between audience and performer. It also brings up interesting questions regarding the relationship between marketers and their audiences. Is there more to say here about the role of the audience than that they were subtly coerced into participating in a clever publicity stunt?
Here’s an interesting “Making Of” video that sheds some light on how the performance came together.
