Blogs for Branding
If you are interested in developing a professional brand, but know how to begin — a blog is a great way to get started. It can: demonstrate your knowledge and interest in a particular area; act as a writing sample;…
Turning a LinkedIn Message to a Stranger into a Meeting
I recently read this fascinating blog post by Joshua Walden. He dissected what in the message below facilitated his response. It was a simple LinkedIn message that made the connection and the 4 easy steps to make it happen. He captures it beautifully! Here’s…
Being in the Know: Mastering Baruch’s Social Media
In a sea of information, how do you organize it? What should you be tuned in to? Especially in regards to events on and off campus, you want to make sure that you are attending things that are relevant to…
Online Faux Pas: An Etiquette Guide to Social Media Management
I am sure that you have seen many of the news outlets discussing social media missteps. These stories are often cautionary tales of individuals who took it way too far and were fired, disciplined and/or publicly humilated for their indiscretion. There…
Positioning Yourself for Social Media Professions – Phase 3 (Giant Leaps)
You have a Facebook page (you might even at this point consider a Facebook group if it fits your needs), a Twitter account and a blog. You are developing a following slowly and steadily with good solid content. You are…
Positioning Yourself for Social Media Professions – Phase 2 (Bigger Steps)
Now, you should at least have your personal Facebook page and your Twitter account. You need to put the press on creating original content and understanding your followers. This is the bulk of the work in Phase 2. One way…
Positioning Yourself for Social Media Professions – Phase 1 (Baby Steps)
As a student in college or a recent grad, you are perfectly positioned to take advantage of the sudden social networking boom by leveraging your youth, familiarity with this tech territory and ability to demonstrate your effective use of social…
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