Nestlé: MNE Profile

 

Nestlé: MNE Profile

 

   

 

Nestle: Corporate Strategy

  “Good Food, Good Life”

 

  • Nestlé Profile. What is the company’s mission?

 

       The mission of Nestlé nowadays – “Good Food, Good Life” – is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions and to put a strong emphasize that leadership is not just about size; it is also about behavior and trust earned over a long period of time by consistently delivering on promises (Nestlé).

        Nestlé S.A., formerly known as Nestlé Alimentana S.A, is a Swiss multinational nutritional, snack food, and health-related consumer goods company founded in 1866 and headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues which, as of December 31 2012, were equal to US $98.92 billion (Nestlé).

       Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and a variety of snacks. In addition, it offers sports nutrition, weight management and pharmaceutical products. Nestlé has around 468 factories, operates in 86 countries around the world, and employs around 330,000 people. It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company (Nestlé).

    Nestlé is the world’s leading nutrition, health and wellness highly successful, cash-rich corporation company with an unmatched portfolio of more than 2,000 global and local brands, a strong culture, and a history of producing innovative products and customizing products and services (Nestlé).

 
 
 
 
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One Response to Nestlé: MNE Profile

  1. Alona, is this the final version of the profile you wanted to post? There seem to be multiple blog posts that have been pushed to the class blog.

    I’ll copy the directions here on how to push your posts to the class blog:

    “When your MNE Profile is ready to be published, you can automatically push it from your MNE Group blog to this class blog by using a special category for your post.

    I created a post category on your group blog called “MNE profile final.” Assign this category to the post on your MNE Group blog, and it will appear on this class blog under “MNE Profiles”.”

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