Later on in the chapter, Pariser mentions something that the COO of Facebook, Sheryl Sandberg, says when speaking at an event during New York Ads Week. Sandberg says that “People dont want something targeted to the whole world — they want something that reflects what they see and know.” Pariser believes that Facebook’s ultimate goal is to have users reflect their true identities through their profiles, to the extent where other websites are able to incorporate users’ data through facebook alone.
I can relate to this. Being that I am currently on a hunt for a competitive internship, I try my best to make my facebook page look as “professional” and “polished” as I can possibly make it. But it doesn’t necessarly capture my true identity, it only demonstrates the professional side. So does this mean that I lack integrity? And what does this mean when others tailor their pages based on similar motives? If there are people out there creating different identities for themselves, how does this affect the way people acquire information through personalization?