Well-known media theorist, Douglas Rushkoff, wrote a post on his blog at CNN in which he explains why he’s giving up on Facebook after mounting frustrations with it over the years:
Through a new variation of the Sponsored Stories feature called Related Posts, users who “like” something can be unwittingly associated with pretty much anything an advertiser pays for. Like e-mail spam with a spoofed identity, the Related Post shows up in a newsfeed right under the user’s name and picture. If you like me, you can be shown implicitly recommending me or something I like — something you’ve never heard of — to others without your consent.
For now, as long as I don’t like anything myself, I have some measure of control over what those who follow me receive in my name or, worse, are made to appear to be endorsing, themselves. But I feel that control slipping away, and cannot remain part of a system where liking me or my work can be used against you.
Chapter 2 in The Filter Bubble is entitled “The User Is the Content.” What do you think Pariser would make of Rushkoff’s concerns?
Ruskhof, Douglas. “About.” Rushkoff. N.d. Web. 26 Feb. 2013.
Rushkoff, Douglas. “Why I’m Quitting Facebook.” CNN. CNN, 25 Feb. 2013. Web. 26 Feb. 2013.