Klout score basically measures your “social media influence” based on your daily social media activities and depth of involvement. Number of friends you have on Facebook, number of “like” you get, # of tweets and retweets you receive and send, number of followers on Twitter and many other factors are used to generate your scores. A higher score you have, stronger your voice and presence on internet.
The interesting part is that this score starts to have a greater impact on your offline life. Marketers and companies will look over your Klout score, and distribute coupons or special discounts based on it. Job recruiters will review your Klout score, and won’t hire you if you have a low score. According to the article, Mr. Fiorella, who has 15 years of working experience in marketing field, didn’t get a job because his score is not high enough.
Honestly,I’m not a big fan of Klout Score for several reasons.I don’t think the score can be reliable because I doubt that “social influence” can be measured numerically. This social media ranking technology didn’t develop any standard mathematical or technological algorithm to rank people using their online activities. Justine Bieber has a higher Klout score than Obama. Also, I don’t want my online activities are monitored. But the scary part of Klout score is that, even though I don’t want to be on their profile, if one of my Facebook friends are using Klout score, I’m automatically on Klout database.
I think our social media system has been developed through our self-motivation. We’ve using social media because we like to create and share things. However, once we know that we will be discriminated, social media becomes an obligation. I believe everyone understands how it feels different when your post birthday pictures for homework and for your friends.
I think <Filter bubble> and Klout score share alot of similar issues on targeted advertising, discrimination based on online activity and privacy issues.
Please share your thoughts on this issue. If you find positive aspects of Klout score, I’d love to hear it !