What is IT & BOP based on?
-Development
-Income
-Innovation
-tailored products and services
-affordable
-scale
-waste management
-reduction of dangerous resources
Who constitutes the BOP?
-Asia (83%)
-Eastern Europe (64%)
-Latin America (70%)
-Africa (95%)
Access to BOP Markets (distribution networks)
-Divide between rural and urban poor
-More than 1/3rd of the urban population lives in shanty towns/slums
-Physical access to rural poor continues to be problematic
-Divide between rural and urban poor
-More than 1/3rd of the urban population lives in shanty towns/slums
-Physical access to rural poor continues to be problematic
Brand-Conscious
-Brand-conscious and extremely value-conscious by necessity
-Brand-conscious and extremely value-conscious by necessity
Connectivity of BOP markets
-Word of mouth
-Getting connected and networked
-Rapidly exploiting the benefits of information networks
-A critical factor in worldwide wireless growth
-Word of mouth
-Getting connected and networked
-Rapidly exploiting the benefits of information networks
-A critical factor in worldwide wireless growth
E.g. Grameen Phone in Bangladesh, Telefonica in Brazil
Acceptance of advanced technology
-Technology savvy
-More willing to adopt new technologies if deemed useful as they have nothing to un-learn
-Technology savvy
-More willing to adopt new technologies if deemed useful as they have nothing to un-learn
Technology for the BOP
-Connectivity
-Low cost devices
-Appropriate user interfaces
-Power
-Connectivity
-Low cost devices
-Appropriate user interfaces
-Power
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