Workshops

The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.

Download the Spring 2014 Workshop Schedule

APRIL WORKSHOPS

SIMPLE STATEGIES OF E-MAIL MARKETING for Senior EntrepreneursREGISTER

Wednesday, April 23, 2014  6 – 8 PM

 Presented by Nicole McGarrell, Founder of Sunny Day Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

Topics in this session will include:

  • Email is marketing…and what marketing really is
  • Beyond the message (and your list) – email is more than just email
  • What to write about
  • Getting readers to take action

 

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MANAGING YOUR COMPANY’S FINANCES.  REGISTER
Wednesday, April 30, 2014  6 – 8 PM.
Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies.  Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses.  Basic techniques and a quick look at QuickBooks will be discussed.

 

MAY WORKSHOPS

PLANNING THE LAUNCH. REGISTER
Thursday, May 1, 2014  6 – 8 PM.
Presented by Emre Veral, Professor of Management

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

 

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WHY BUY A FRANCHISE? REGISTER
Monday, May 5, 2014  6 – 8 PM.
Presented by Robert Foskey, Lecturer
This workshop will introduce entrepreneurs to the different types of franchising. Participants will learn about the trends in franchising, as well as the advantages and disadvantages of buying a franchise.

 

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FRANCHISING AND THE LAW. REGISTER
Wednesday, May 7, 2014  6 – 8 PM.
Presented by Robert Foskey, Lecturer
This workshop will help the entrepreneur to understand the laws related to franchising. Participants will learn about the Trade Regulation Rule, Uniform Franchise Offering Circular, Franchises Contracts, and Franchise Fraud.
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CONSUMER INSIGHT THROUGH ETHNOGRAPHIC RESEARCH. REGISTER
Thursday, May 8, 2014  6 – 8 PM.
Presented by Lilia Ziamou, Associate Professor of Marketing

This seminar will cover cutting edge ethnographic research techniques that will enable you to develop consumer insights and gain a competitive advantage. Examples from several organizations across industries will be reviewed and discussed.  During this seminar, each participant will be expected to apply the tools and techniques to the industry/company of his/her choice.

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IDENTIFYING CONSUMER NEEDS: QUALITATIVE RESEARCH TECHNIQUES. REGISTER
Monday, May 12, 2014  6 – 8 PM.
Presented by Lilia Ziamou, Associate Professor of Marketing

This seminar will review conventional and unconventional qualitative research techniques that will help you identify consumer needs. Specific case studies will be reviewed and discussed.  During this seminar, each participant will be expected to apply the tools and techniques to the industry/company of his/her choice.

 

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MANAGING YOUR COMPANY’S FINANCES.  REGISTER
Wednesday, May 14, 2014  6 – 8 PM.
Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies.  Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses.  Basic techniques and a quick look at QuickBooks will be discussed.

 

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EQUITY FINANCING. REGISTER
Monday, May 19, 2014  6 – 8 PM.
Presented by Robert Foskey, Lecturer

This workshop will explain the differences between equity and debt financing.  The advantages and disadvantages of equity sources of capital will be discussed.

 

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DEBT FINANCING. REGISTER
Wednesday, May 21, 2014  6 – 8 PM.
Presented by Robert Foskey, Lecturer

The various sources of debt financing will be reviewed at this session. The role of the Small Business Administration (SBA) in debt financing will also be discussed.

 

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BASIC PRINCIPLES OF MARKETING.  REGISTER
Wednesday, May 28, 2014  6 – 8 PM.
 Presented by Stanley Kohlenberg, Retired Executive

Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.

 

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IDEA GENERATION: CREATIVE TECHNIQUES. REGISTER
Thursday, May 29, 2014  6 – 8 PM.
Presented by Lilia Ziamou, Associate Professor of Marketing

This seminar will cover the most successful creativity techniques that will enable you to think “out of the box” and increase your creativity. We will also examine how large organizations and start-ups have applied these techniques successfully.  During this seminar, each participant will be expected to apply the tools and techniques to the industry/company of his/her choice.

 

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BUSINESS PLAN BASICS. REGISTER
Monday, June 30, 2014  6 – 8 PM.
Presented by Allison Lehr-Samuels, Lecturer

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan.  Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

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