The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses. These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.
All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.
MANAGING YOUR COMPANY’S FINANCES . REGISTER
Wednesday, May 15, 2013 6 – 8 PM.
Presented by Mary Anne Holley, Lecturer
This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.
BASIC PRINCIPLES OF MARKETING . REGISTER
Wednesday, May 22, 2013 6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive
Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.