Entrepreneurship Events Guide – November 12

It’s Global Entrepreneurship week, and the Field Center is commemorating the event with our bi-annual global entrepreneurship panel, Building Entrepreneurial Bridges.  Tomorrow the discussion is the entrepreneurial ties developed between New York City and China.

For information about this and other events at Baruch and around New York City, check out our weekly guide: Entrepreneurship Events Guide November 12

Field Center Hosts First Career Management Event for MBAs

By Alicia Licata

Justyn Makarewycz, Employer Relationship Manager with the Graduate Career Management Center (GCMC)

On October 4, Justyn Makarewycz, Employer Relationship Manager with the Graduate Career Management Center (GCMC) presented tips and tricks for utilizing the GCMC and CareerLink in your job search.  Titled “The Hunt: Job Search Tips for Entrepreneurship Grad Students,” Justyn’s upbeat afternoon seminar provided helpful tips all around for those seeking a new position.

When uncovering new opportunities, Justyn indicated, “70% of jobs come from networking or internal means (people you know, word of mouth, etc).”  Thus it is best to develop a good strategy and be active within your networks.  Zicklin CareerLink is one of the many tools that students can sell themselves to potential employers, both now as students, and indefinitely in the future as an alumnus of Baruch College.  Engaging in student clubs is another great way that students can connect with and meet future potential employers.

It was interesting to learn about the breakdown of the current job market demand.  Employers from the biggest industries that recruit at Baruch College include: government/non-profit, finance and marketing/communications.  However if you look at the functional breadth of recruiting on campus, marketing/sales and accounting/tax are the definite breadwinners.

Full video from the seminar titled “Job-Search Tips for Entrepreneurship Graduate Students” is below.

video platform video management video solutionsvideo player

Alicia Licata
MBA Candidate/Field Fellow, Baruch SBDC

Global Entrepreneurship Week Aims to Promote Global Movement

 

 

 

 

By Jesse Kasarin

November 12th marks the beginning of Global Entrepreneurship Week (GEW), a week of global entrepreneurial events from Silicon Valley to the Netherlands.  GEW attempts to bring entrepreneurs new and old together, but it is not just entrepreneurs that GEW appeals to; they encourage members from all walks of society- including big business and government- to pitch in do their part to encourage entrepreneurial growth and awareness around the world .  Since new business forms new technologies and creates new jobs, it is important for everyone to pool their resources and expertise to help create the companies of tomorrow.

I had the pleasure of speaking with Mark Marich, Executive Vice President of GEW, about the goals of the week.   Marich told me “creating a global movement to promote entrepreneurial activity has not been difficult. This isn’t an issue or a vision that is restricted to one group or another—anyone with an idea and the passion to pursue it can make a difference.”  I could not agree more – the field of entrepreneurship is so broad and encompasses all walks. We at the Lawrence N. Field Center for Entrepreneurship take a similar approach, in that you never know where the next big idea will come from. By giving startups the guidance and resources they need we could have a hand in creating the next Apple!

Marich says GEW has an expansive network throughout the world that it uses to promote and engage entrepreneurs in its movement.  “Here in the US, we have a very broad-ranging group of 1,000+ partners that includes colleges & universities, incubators & accelerators, government agencies & programs, Chambers of Commerce and more.  Meanwhile, there are still some countries that are in the midst of building out their partner network.”  For people from 130 countries, countless career paths and governments to pool their resources into a global network of such substance in five years is awe inspiring. The network goes as far as to reach the most prestigious position in American culture, President Barack Obama, who recently recognized November 2012 as National Entrepreneurship Month and GEW: “This month, and during Global Entrepreneurship Week, let us renew the spirit of innovation that has fueled more than two centuries of American progress and promises to drive us in the years to come.”

“GEW is more than just a celebration,” Marich said, “it engages the entire entrepreneurial spectrum and is strengthening ecosystems everywhere.”  To think of the future of business, innovation and the gathering of different groups and backgrounds together as a celebration is an incredibly refreshing concept. The stress of starting an entrepreneurial venture can become overwhelming at times and it can become easy to forget what a beautiful, rewarding thing creating a business can be. This is a great opportunity to be productive in a fun positive environment and pick up invaluable experience in the process.

Background

Global Entrepreneurship Week was started by Carl Schramm, President and CEO of the Kauffman Foundation, and Gordon Brown, former Prime Minister of the United Kingdom in 2007.  Since its inception the movement has reached 104 countries receiving support and financial aid from companies and governments across the globe.  GEW also has a wide variety of high profile supporters ranging from from the highest regions of government to pop culture icons.   Supporters of GEW  include President Barack Obama, Secretary of State Hillary Clinton, Richard Branson, Mark Cuban, Russell Simmons, Snoop Dog & Dennis Crowley.

Events

Global Entrepreneurship week has many events which include:

Building Entrepreneurial Bridges: China and New York City
Hosted by the Field Center for Entrepreneurship at Baruch College in New York City, this event on  Tuesday November 13, 2012 is a discussion with entrepreneurs who’ve done business in both New York City and China.  These experts will discuss opportunities, best practices and challenges they’ve faced in navigating the diplomatic and business waters between the two countries.  For more information and to attend visit Building Entrepreneurial Bridges, China & New York City.

Creative Business Cup
The Center for Cultural and Experience Economy (CKO) will host the event in CopenhagenDenmark.  This is an event that awards prizes and grants to entrepreneurs who are developing business in creative industries GEW believes have a “positive spillover effect on more traditional industries improving growth and innovation.”  Examples include the arts (Music & Film, Designers), advertising, and other businesses that involve creativity.  For more information visit (http://www.creativebusinesscup.com/)

Growing SME’s
The World Forum will host the event in RandstadNetherlands.  The goal of the conference is to bring together entrepreneurs and experts in the topics of developing, growing and obtaining financing for SMEs.  It aims to establish successful networking and learning between members in order to develop economic growth.  For more information visit (http://www.growingsmes.org)

 

If you would like to see a complete listing of all the events held during Global Entrepreneurship Week please visit (http://www.unleashingideas.org/featured-events)

Jesse Kasarin
MBA Candidate/Field Fellow, Baruch SBDC

Event: Sigma Nu Tau Speaker Series Presents RockHub & 3D Printer Demonstration

This Monday you can learn firsthand about two hot trends in entrepreneurship: crowdfunding and 3D printing.

Speaker, Alon Hillel-Tuch, co-Founder of RocketHub
RocketHub is one of the top crowdfunding platforms. Crowdfunding has increased in popularity as a way for entrepreneurs and artists to raise money. When bank loans, angel investors and private equity are not a good fit for a venture, crowdfunding is emerging as a very effective way of raising seed capital. This event is a good opportunity for students to learn more about this evolving and growing form of funding. To learn more about the event, click here:http://blsciblogs.baruch.cuny.edu/fieldcenter/files/2012/10/RocketHubFlyer1.pdf and http://www.rockethub.com/

3D Printer Demonstration
Mikhail Gershovich, Director of the Bernard L. Schwartz Communication Institute will showcase one of Baruch’s new 3D printers. To learn more about 3D printers, click here:http://www.forbes.com/sites/gcaptain/2012/03/06/will-3d-printing-change-the-world/

EVENT DETAILS
Monday November 12, 2012
2:30pm-3:45pm Speaker, Alon Hillel-Tuch, co-Founder of RocketHub
3:45pm – 4:15pm 3D Printer Demonstration
Field Center for Entrepreneurship, NVC Rm 2-140
Light refreshments will be served.

 

China and New York: Building Entrepreneurial Bridges

By David Benisrael


Next Tuesday the Field Center for Entrepreneurship will be holding a panel discussion event about Chinese-U.S. business ties and the steps it takes to conduct business in China.  The event, China and New York: Building Entrepreneurial Bridges, is the 2nd installment of our global entrepreneurial speaker series and a follow up to last year’s event Tel Aviv and New York; Building Entrepreneurial Bridges.

The speaker series focuses on exposing students and entrepreneurs to regions around the world where business is booming and entrepreneurs are thriving.   Last year, the focus was on Israeli innovation and technology; however this year the event will focus on understanding cultural barriers that exist between Chinese and American businesses and professionals.    The goal of the event is to highlight the misconceptions about working with businesses in China and the steps that an entrepreneur will need to take to be successful in China.   Whether building a business in China, working with vendors in China, sourcing goods from China, or offering online services in China, it is important to understand the cross-cultural barriers that affect communication between businesses and people.

China is becoming an ever present figure in global business and it is important for business students, professionals, and entrepreneurs to understand how they can work with Chinese firms or market their products to Chinese people.  I realized this point when visiting China in 2009 for the World Expo in Shanghai.  After spending a month-and-a-half in the modern metropolitan city of Shanghai I was exposed to a country, people, and economy far more complex than what is perceived in the U.S. media.   More specifically, I was surprised by the entrepreneurial spirit and business savvy culture in China.  From green technology to computer hardware, to manufacturing, fine art and architecture, there is a multitude of Chinese businesses and entrepreneurs who are building great products and offering great resources.

If you are interested in working in China, building a business in China, or working with a Chinese company, I encourage you to attend our event on Tuesday the 13th from 12:30 to 2:00pm in the Newman Library Building, 7th floor conference center.  You can register for the event and get more details here.

 

David Benisrael
MBA Candidate/Field Fellow, Baruch SBDC

 

 

Entrepreneurship Events This Week

Baruch MBA students studying Entrepreneurship, International Business, General Management and Sustainability are invited to come to the Field Center Thursday October 4, 2012 for a lunch-time seminar on how to navigate the online job hunting process. Register here.

This Friday we have our weekly co-working session at the Field Center.

Around NYC there are a ton of great tech networking and roundtable events: these and more can be found in our weekly newsletter here: Entrepreneurship Events Guide Oct 1 2012

Event: A NYC Gaming Conversation: User Acquisition

The second NY Gaming Meetup hosted by the Field Center for Entrepreneurship will be held October 11, 2012 at 7pm.

The October Meetup is on User Acquisition:  you’ve built an awesome game.  Now how do you get people to play it?  Come discuss with a panel of talented game developers and marketers the best and latest tactics to get the right people seeing, downloading or installing your creation.  This panel will teach you the do’s and don’t of user acquisition. Join us as experienced user acquisition masters are using proven techniques (and some tricks of their own) to acquire users effectively and efficiently. You’ll learn how to balance cost with speed, identify trends from warning signs, and most importantly how and when to slam the acceleration pedal.

Event Details:  

A NYC Gaming Conversation: User Acquisition
Date: October 11, 2012
Time: 7pm
Location:  William and Anita Newman Conference Center, Baruch College, 151 E 25th Street, Room 750, New York, NY, 10010
RSVP required:  Baruch students RSVP at Eship@Baruch.cuny.edu;
Non-Baruch students RSVP here: http://www.meetup.com/gaming/events/83605072/

Moderator: Arseny Lebedev (Signus Labs):  Arseny Lebedev co-founded Signus Labs, where he manages marketing and partnership strategies. Since its founding in 2009, Signus Labs grew organically to a major development studio that delivers high quality work on multiple platforms to millions of players. Arseny follows a balanced development philosophy — gameplay and profitability are fundamental to a successful project. Signus develops social games on Facebook and Mobile Platforms. Arseny holds the Hudson Country, New Jersey Bejeweled 2 Action mode gold medal.

Panelists include:

Mattan Griffel (Front Labs):  Founder and CEO of The Front Labs, the world’s first growth hacking shop for startups based in New York City. Teacher at General Assemblyand NY Ambassador to the Sandbox Network, a collection of young leaders under 30.  Speaker at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and have been featured in BusinessWeek, Mashable and The Next Web.

Fred Kahl (Funny Garbage):  A multi-talented interactive producer, programmer, designer and born showman, Fred (a.k.a. The Great Fredini), has been the creative and technical lead in the development of hundreds of projects at Funny Garbage. A member of FG’s original lineup, he has been instrumental in developing the vision and overseeing the production of award-winning websites, animation, games and interactive applications for more than a decade.

Brian Wane (Smerc Designs):  Brian is a game designer who has been developing games since 1996. He earned an MFA in Design and Technology from Parsons School of Design. In 2000 he founded SMERC, an award winning mobile and social game design studio located in Brooklyn. SMERC has created a portfolio of 175+games that have been played over 300 million times. Their clients include Nickelodeon, MTV, VHA, Cartoon Network, DreamWorks, Atari, Discovery and more. SMERC has become an industry leader in creating vibrant, provocative experiences that captivate and consume a player’s attention. SMERC is forging a new approach to the way people are entertained across all the places and devices they play. When Brian is not making games he enjoys roller coasters, swimming with dolphins and fine, fine art.

NY City Council Visits the Field Center/Baruch SBDC

Baruch College Welcomes NY City Council to Learn About Its Entrepreneurship and Small Business Development Opportunities

NY City Council members meet with faculty and staff of the Field Center/Baruch SBDC.

NEW YORK, NY-September 21, 2012 – Members from the New York City Council were invited to learn about opportunities in entrepreneurship and small business development offered at  The Lawrence N. Field Center for Entrepreneurship located at Baruch College.The roundtable discussions, on September 20, were opened by welcome remarks by Baruch President Mitchel Wallerstein, followed by Edward Rogoff, Lawrence N. Field Professor of Entrepreneurship and Management Chair, and Ulas Neftci, Director of Baruch’s Small Business Development Center.Members of the City Council’s Committee on Small Business, including Chairperson Diana Reyna, and Council Members James Vacca and Mathieu Eugene were joined by members of the Committee on Higher Education including Chairman Ydanis Rodriguez and Council Members Gale Brewer and Fernando Cabrera. The members visited Baruch as part of their ongoing tour of entrepreneurship and small business centers that form part of the City University of New York.

In June, the New York City Council’s Committee on Small Business jointly with the Committee on Higher Education convened a hearing to explore the work of New York State Small Business Development Centers in New York City. On Sept. 20, members of both committees came together to meet with the leadership of the Baruch College Small Business Development Center and some of the entrepreneurs its serves.

“As chair of the Committee on Small Business, I am committed to highlighting resources that support New York City’s small businesses,” said Diana Reyna, Chairperson. “I commend President Wallerstein and the leadership of the Lawrence N. Field Center for Entrepreneurship for helping to move our City forward.”

“After seeing the recently released U.S. Census data showing the shocking disparities in income inequality in New York City, it is programs such as these that give me hope about improving the economy of our city,” said NYC Council Member Ydanis Rodriguez. “Initiatives such as the CUNY Small Business Center at Baruch College have proven to be an invaluable resource, as they help to promote and support budding entrepreneurs. These programs play a crucial role in strengthening the working and middle classes in our city as we work on rebuilding a sturdy and inclusive economy.”

Other Baruch faculty and administrators were on-hand to provide insight about the various programs offered by the Field Center, including Ramona Kay Zachary, Peter S. Jonas Distinguished Professor of Entrepreneurship and Academic Director of Lawrence N. Field Programs in Entrepreneurship; Stuart Schulman, Professor of Management and Executive Director of the Institute for Virtual Enterprise, CUNY; and Monica Dean, Administrative Director of Lawrence N. Field Programs in Entrepreneurship.

The Lawrence N. Field Center for Entrepreneurship plays a crucial role in establishing the Zicklin School of Business as a leading business school with a specialty in entrepreneurship. The Center’s vision is guided by the overarching principles of research, teaching, and service. The Field Center is a model of entrepreneurship education built around the collaboration of an institution of higher education, government, and the private sector. Faculty and students from Baruch’s Zicklin School of Business, Baruch’s Small Business Development Center Business (SBDC) Advisors, alumni and volunteers are brought together to support the entrepreneurial endeavors of start-ups and established businesses and the college’s constituents.

 

MSNBC Pitch Show Looking for Participants

Attention Baruch Entrepreneurship students and alumni!

MSNBC is searching for a student or recent grad from Baruch’s Entrepreneurial program, who is available from 11am-12pm.,Thursday, Sept. 20 to take part in the “Elevator Pitch” segment of MSNBC’s “Your Business” television show.

Here are some basic notes about how the segment goes:
- The student-entrepreneur gets to deliver a one-minute pitch for funding under the guise of a chance elevator encounter.
- The host, JJ Ramberg, moderates the segment, while the student/pitcher is joined by our two panelists on the set and the student/pitcher is given one-minute to pitch their product to our panelists.
- The segment is designed to teach viewers the proper way to pitch their products for funding with their panel giving the pitcher guidance.
- The segment is NOT designed to procure the participant funding, although there is always the possibility that a viewer will see the segment and be interested.

The taping will once again be at the NBC Studios located at 30 Rockefeller Plaza.  Our MSNBC contact would want to pre-interview the students (over the phone) to ask them questions about their business, etc.

If you are interested in participating, please email Marisa Bramwell at marisa.bramwell@baruchmail.cuny.edu.

 

Event: NY Gaming Meetup

Love gaming?

Baruch Students are invited to attend “A NYC Gaming Conversation: Music + Games,” a NYC Gaming Meetup event taking place Monday September 10, 2012 at 7pm at the William and Anita Newman Conference Center, Baruch College, 151 E 25th Street, Room 750, New York, NY.

This  Meetup will focus on how you can build a game based on music, including information on licensing and what game pubs are looking for.

Panelists include:

Bill Wilson, VP Digital Strategy and Business Development, NARM
Sinjin Bain, GM of EAPartners, VP of Business Development, EA
Cheryl Gehbauer, Head of Licensing, Harmonix Games
Dave Pettigrew, SVP of Music Licensing, Warner Chappell Music
Amanda Santana, Director of Music Licensing and Brand Partnerships, Warner Bros. Records

Moderator: Andie Simon, Former SVP of Interactive Media, Warner Music Group

Students must RSVP via email to the Field Center by noon Monday, September 10, 2012 in order to gain free entry.  Please send an email with “NYC Game Meetup” in the subject line to EShip@Baruch.cuny.edu.  Without a reservation via the Field Center, the regular Meetup fee is $30.

Details: ”A NYC Gaming Conversation: Music + Games”
Monday September 10, 2012 at 7pm
William and Anita Newman Conference Center, Baruch College
151 E 25th Street, Room 750, New York, NY

 

Panelist bios:

Andie Simon is formerly the SVP of Interactive Media at Warner Music Group where she oversaw the business development of games and music. She was head of Interactive for Warner Bros. Records where she worked with Guitar Hero, Rock Band, most notably on Guitar Hero: Metallica and Green Day Rock Band as well as with many many bands and developers. She is currently working as a consultant with Electronic Arts and is advising startups in Business Development.

Amanda Santana is the Director of Interactive Licensing and Brand Partnerships at Warner Brothers Records. She works to place WB repertoire in videogames (from AAA console games to Facebook and mobile) and build strategic partnerships to maximize marketing impressions and source new revenue streams. She has worked on various partnerships including Linkin Park’s latest partnership with Medal of Honor, Avenged Sevenfold’s original song in Call of Duty Black Ops DLC, Michael Buble’s holiday visit to Cityville, and Green Day’s recent invasion of Angry Birds Friends on Facebook.

Sinjin Bain is currently EA V.P. & Global General Manager of EA Partners. Prior to his current role he has been an Executive Producer, COO and Worldwide Business development at the Vice President level at EA for over 13 years. Mr. Bain has Executive Produced multiple #1 charting games on Console, PC, and Handheld platforms resulting in over $2B in revenue for EA.

Dave Pettigrew has been in the video game business for the past 15 years and is currently Senior Vice President, Head of Advertising & Video Games for Warner/Chappell Music Publishing, one of the largest music publishers in the world. Specializing in finding, negotiating & licensing music for video games, Dave has licensed music for hundreds of video games over the course of his career.

Bill Wilson is the charge on all things digital at the music business association. A music industry professional with over two decades of experience working in varied roles within independent and major record labels, internet ventures, and mobile content, he brings a well-rounded perspective to the industry trade association. One of his most important roles is running NARM’s key initiative, the Digital Think Tank, which was created to explore and resolve objectives related to enterprise-level digital music commerce, including its four major workgroups: digital supply chain, metrics, product development and music subscription. Bill joined NARM in February 2009.