Zumba Brings Fitness, Fun and Friendship to the Gym

By Sylvester Arenas

Zumba Fitness. Many people have no idea what it is: a workout regimen whose fast and hard Latin rhythms helps tone and sculpt your body through dance.

Zumba has been around for about 11 years, but has only recently caught on a basic fitness routine, a one-hour cardiovascular sweat-a-thon that fuses simple dance moves from salsa, merengue, cumbia and reggaeton.

Alberto Perez, a Colombian fitness instructor, invented Zumba in Colombia in 1999: after leaving his regular fitness cassettes at home, he substituted music cassettes from his car for a workout class, so the story goes.

And his class enjoyed it so much he decided to create a workout using the different rhythms of Latin music. The rest is Zumba history.

Evelyn Derobertis, an ESL teacher in Mount Vernon, says she began looking for Zumba classes when the Crunch gym she’d been a member of for 10 years became pricey. “They did me the biggest favor in the world; they raised their rates,” she says. “One day I passed by here and I saw Zumba, that’s how I ended up here.”

“Here” is Tribeca Health and Fitness, at 107 Chambers St. in Lower Manhattan, three blocks from City Hall. Michael Sperber, part owner and operator, says he’s been there since it opened almost three years ago.
Yuli Smith, a Zumba instructor at Tribeca, says most clubs offer classes free to members or give them a discount. But Sperber says he charges members and non-members the same, $15 a class. He’s been offering Zumba “probably since August,” he says, and it has brought the club new members, though he says he isn’t sure how many.

Derobertis says Zumba offers something that other exercise routines, like yoga and Pilates, don’t. “I love Pilates and yoga; yoga’s for mental and Pilates builds your core, but Zumba is fun,” she says. “It builds your core, it builds everything. And it makes you sweat, and I love to sweat.”

After a workout one day recently, the Zumba enthusiasts were smiling. “The hour moves by really fast,” Derobertis says. “I think it’s the best!”

Some Zumba enthusiasts say it’s “euphoric and addictive.”

“You get like a high,” says Judith Miraglia, who worked for 16 years as a secretary at a law firm and says she does other cardio workouts, including treadmills six times a week. With Zumba, she says, “Your adrenaline just zooms up, its euphoric. I don’t even look at the clock.”

Smith has been leading Zumba classes on Saturdays for almost two months, and she says qualifying as an instructor was not difficult – a one-day, eight-hour class costing $240.

According to www.zumba.com, in beginner’s Zumba, called Zumba Basic 1, “you will learn the steps to four basic rhythms” – merengue, salsa, cumbia, reggaeton.

Then, the site says, you are taught how to incorporate them into a song and create your first Zumba class. With this, the site says, you become certified as a licensed instructor for one year.

Though a man created Zumba, no men were in evidence at the Tribeca studio. Smith says a male friend told her he didn’t want to “look like a fool in front of women,” because he didn’t know the moves. Derobertis says her husband says “I don’t look good” when doing Zumba. Evelyn Rodriguez, a 29-year-old teacher’s assistant and graphic artist says men “are too embarrassed.”

On a recent visit, Miraglia brought a pedometer to class to count how many steps she took, the, distance and the calories burned. After the workout, she said she had burned 626 calories.

At Physique Fitness Club in Brooklyn – their motto is “Where Women’s Fitness Is More Than Physical, “ women say Zumba is not just a workout.

Rosemarie Esposito, the owner and manager of Physique, says Zumba helps build friendships. “It’s good physically and emotionally for them and they bond,” she says.

Josephine Salmeri offers her testament: “We used to just come in, work out and leave. We were all members of the gym, but Zumba made us friends.”

Esposito charges $7 a class for members and $15 for non-members. “Zumba is an added asset to the club,” she says. “It’s something that they enjoy and it’s something that I have to offer. It retains them. It’s extremely important.”

Esposito says Physique’s street-level location has been open four years and that she hopes to move to a new location in six months. She currently offers five classes a week in her grocery-store-length gym and hopes to double that in the new location.

Five classes or10, it doesn’t seem to matter to gym members, as long as Zumba stays.

After dancing to “Tu Bonboncito,” a hyper-rhythmic Cuban/rumba flamenco song that says, “La vida la paso bailando. I go through life dancing,” the class ends with applause. “Yeah, we’re all wackos!” says Rosana Clampet, who is 59. “I’m telling you it’s like literally Zumba is a drug.”

The class seems to have given the women more energy. “When I go home now it’s going to take me an hour to calm down,” says Clampet. “Like I tell my husband, ‘You wanna paint the house? What do you wanna do?’”

Salmeri, a 54-year-old secretary at an investment bank and a breast cancer survivor, says she has done Zumba for six months. “I attribute my recovery to Zumba,” she says. “I tell you, my doctors say I look great.”

Clampet adds: “Who doesn’t like to dance? Who doesn’t like to dance? Young, old everybody likes to dance. The instructor tells us, ’Just have fun even if you have no idea what you’re doing just keep moving.’”

For the Frugal, the Stylish and the Curious

By Lan Xu

Vintage Thrift

Walking on the Third Avenue between 22nd and 23rd streets, you might not notice a boutique, so small that two people with hands connected and open arms can reach the ends of the outside frame. But, if you do spot it, you will definitely be attracted to learn more. First, you will notice its windows, on each side of the front door. Though the two windows are small, they contain a lot of historical things in excellent condition. You might see a classic and elegant double-seated couch with a matching, brightly colored cushion. Or a delicately carved oriental cabinet. Or a mannequin dressed trendily in a 1980s style. Once you go inside, a lot of things might “wow” you. A shiny funnel toaster from the 1930s almost invites you to play with it. When you open and close it, this little historical machine makes squeaky sound.

This small boutique, which sells gently-used, second-hand products, at 286 Third Ave. is named neither “vintage shop” nor “thrift shop.” It’s “Vintage Thrift.”

A Chinese girl, I come from a small town and never knew of vintage stores before I came to New York. The idea of shopping for second-hand products is a cultural shock, and an enthralling one I have experienced. “Vintage Thrift” got my attention as soon as I saw it. The name “Vintage Thrift” was not chosen differentiate it from vintage or thrift stores, said the manager, Lisa Haspel. The name was chosen by the founder Gene Golombek, who died a few years ago. He liked shopping for second-hand items, so he decided to start his own business in the 1990’s.

Vintage Thrift is a nonprofit store, dedicated to benefit the United Jewish Council, which mainly helps residents of the Lower East Side of Manhattan. Since it is a charitable venture, the store is legally allowed to sell only items that are donated. Contributions are accepted during all business hours and vary widely from clothing, to books, to appliances, to furniture. The store offers free delivery for furniture.

Many vintage stores sell higher-end antiques, and many thrift stores sell inexpensive or poor-quality products. Vintage Thrift sells good-quality, vintage items at affordable prices. This attracts a lot of different customers, from individual buyers such as frugal students to dealers. The former go there for inexpensive, historical and unique things, like a pair of vintage glass frames for $30. The latter visit because they can buy things at a very low price and then resell them.

Vintage Thrift is so small that the shop area has room for only two people in the open space. Even so, its rent is the most expensive item on its budget. The trucking for free delivery is also expensive; Haspel said it might cost $200 to deliver an item. Another big cost is employee salaries; the shop has 10 employees. To run the shop efficiently, the managers have to hire people who can multi-task efficiently. Everyone has an art-related background, and at least one other skill. This way, the store needs not to pay extra money to hire any designers to do jobs likewindow decoration or store layout design. Haspel, the manager also designs the store’s website. www.vintagethriftshop.org

Vintage Thrift attracts about 2,400 customers a week, on average, Haspel says, and I’m happy that I’m one of them. How my attitude has changed.

Unlike most Chinese people, New Yorkers, especially younger people, are not at all embarrassed to use second-hand items. In China, people wear second-hand clothes from their relatives only when they do not have money to buy new ones. They often avoid telling the truth about wearing older sisters’ or brothers’ clothes. Another group of second-hand things I can imagine Chinese people use are appliances that have been transferred from generation to generation. If people are told that some of these tools are antique, they brag about them; otherwise, they will never mention that they use their grandparents’ things. Both these categories are hand-me-downs, not second-hand things that people purchase.

But a lot of New Yorkers think it is cool to buy and use second-hand products. Many students and lower-income people shop in used merchandise stores, as do many wealthy people looking for bargains. A brand-name blouse may be less than $15, while a new one would cost at least $50 in a retail store. Some shoppers also love old things, because they are full of stories from the past. One such fan told me she likes the feeling and smell of old things and imagines what happened to them. Another part of the appeal is that many of the used items are hand-made, unique and full of personal effort—a striking contrast to machine-made items that are emotionless and popular. Having a desire to be different makes some shoppers want to wear something rare but cheap. They believe that wearing something everyone has is boring.

Vintage Thrift is a place frugal and stylish shoppers can go. As its brochure pointed out, “Vintage Thrift is a different kind of charitable thrift—where discriminating shoppers find the very best in gently-used quality merchandise in a boutique setting.”

Photographic Duo Reaches for Digital Absurdity

By Daniel Fabiani

Hexed and Vexed>are on a mission to take over the New York City photography scene one distorted image at a time.

They say that they don’t seek out their subjects, but let their subjects just come to them.

They arm themselves with digital cameras, ornate clothing and the passion to capture raw nightlife and urban decay.

From decadent nightclubs to gaudy thoroughfares throughout the city, Hexed and Vexed see your average individual or crumbling landscape of any shape or age, and find something special about it with an unsuspecting click of their camera.

They freeze moments in time – the way teeth glimmer at night, the drunken dance moves of nightclub patrons, and everything in between.

The pair plays with shutter speeds to make light spiral in their photos, they don’t ask for poses, and they shoot in almost all black and white.

“Our photos mimic absurdness, and that’s not a thing you can just catch. We love the editing process, it makes the photos more personal,” says John Zinonos, the Hexed of Hexed and Vexed.

Their name is well known in the underground, in the obscure New York City club scene, and by many young people interested in obscure photos.

“People say, ‘Oh look, it’s Hexed and Vexed.’ It’s like we don’t have names anymore, just Hexed and Vexed,” says Micaela Mclucas, the Vexed of Hexed and Vexed.

Historically, art photography has been created on film and developed in dark rooms. Hexed and Vexed certainly do not use such a process, living in the digital age.

When the pair sits back and looks at the photos that they took the night before, they look for subtle things to obscure, such as blurring a simple line or changing hue to reflect the feelings of the photo.

“Film is old and time based. We would like to break that tradition,” says Mclucas.

Mclucas, 22 and Zinonos, 21, are young to be juggernauts with their art, because the scene is thirsty for new talented youth. Their tastes draw on a mixture of their personalities and traditional training from their college educations.

Zinonos, who grew up in Queens, tends to be dark, while Mclucas, who has family in Argentina and Los Angeles, tends to be whimsical.

The two instantly hit it off after they met at a party in Manhattan, wowing one another after a long, distorted conversation about each other’s work.

“We came together as two tastes who instantly got one another. And New York has influenced that as well since it is a dark and whimsical place to live,” said Mclucas at a recent interview in a SoHo espresso bar.

Though Hexed and Vexed see traditional photography as old and inflexible, many photographers stick to the traditional basics.

By spring Hexed and Vexed are planning to unveil their first formal showing. Zinonos is a student at Hunter College and trying to find space on campus for the showing.

“We love to see people’s reactions to our art. They tell us that they are only photos, but we assure them that what they are looking at is the next step of photography and art,” said Mclucas.

Working and Shopping on Thanksgiving and Black Friday

Lan Xu photographed New Yorkers who had to work on Thanksgiving Day.

Dollars & Sense reporters hit the stores late Thanksgiving Day and early Friday morning to see how this bellwether shopping weekend unfolded.

Customers at the Target in East Flatbush Lined Up
for 4 a.m. Doorbuster Sales

By Shade Akinde

Target“About 200 people lined up outside and around the store this morning for 4 a.m. doorbusters,” said Josian Butler, first-floor manager at the Target in East Flatbush.

As the doors opened, crowds raced upstairs to the electronics department. LCD TVs and the 8G Ipod Touch sold fastest. This was the first year that this Target had promotional deals for Apple products; at $225 for the 8G Touch, customers snapped up the devices. Thirty-two inch, $200 Vizio flat-screens also flew off the shelves, as did the $199 Nintendo Wii, which came with a free game.

“We were more controlled with store layouts, we paid closer attention to details” than last year, said an electronics manager who gave his name only as Alex, and who explained that the store had set up pallets of inventory in the middle of the aisles for easier access. “It kept the crowds flowing, and congestion in high traffic areas to a minimum.”

“I’ve budgeted a $1,200 spending limit and intend to get my Christmas shopping done today,” said Howard Pellor, 35, one enthusiastic shopper.

The turnout was bigger this year than last Black Friday, several Target employees agreed.


A Veteran Black Friday Shopper Returns to the Woodbury Outlets

By Quanisha Carter

Black Friday shopping at the Woodbury Commons Premium Outlets in Central Valley, N.Y., has become a tradition for my mother and me for five years. This year, we moved it up and a day.

With the shopping center opening at 9 p.m. on Thanksgiving Day, we left on a 7:15 p.m. bus from Manhattan and got there just before the mall opened. As a veteran holiday shopper, I wasn’t impressed by the size of the crowds; there were still spaces in the parking lot. Although it began to get crowded after midnight, it was never as busy as it was before the recession.

The Woodbury mall has been rated one of the top 10 shopping centers in the world by several fashion and traveling magazines and Web sites. And the biggest crowds formed outside the luxury stores. As usual, it was impossible to get into Coach, the high-end handbag store; the line was ridiculously long from when the mall opened to when I left, around 7 a.m. on Friday. Yves Saint Laurent, Gucci and Betsey Johnson had long lines, too; and there are usually never lines at those stores.

“We’re doing great here,” said an assistant store manager for the Gap who would give her name only as Anna. “We’re expecting better sales than last year.”

Last year on Black Friday, the Gap was virtually a dead zone. This year the crowds are almost back to what they used to be: standing on line for an hour, fighting through the crowds for the best stuff and about an hour on the checkout line that practically wrapped around the entire store.

But I snagged a few bargains: fleece sweaters and sweatpants Gap for $10 each. The store also had women’s puffer coats for $25, compared with $98 on gap.com.

While waiting for the Short Line bus back to Manhattan, I noticed a lady with 10 shopping bags from Coach. Her name was Allison Wrentham, and she was visiting from England. I never made it into Coach, where the lines remained long all through the night, so I asked her what bargains she had found. She said the store was selling wristlets — small pocketbooks that hang from a strap around the wrist–for $50 and many bigger bags for less than $100. The store was also offering 20 percent off on all purchases. Compared with England, she said, these were like wholesale prices.

Needless to say, I was a bit jealous. I can never seem to get into Coach on Black Friday because I refuse to stand on that line when other deals can be had.


One Macy’s, in South Brooklyn, Is Relatively Quiet
as Customers Prefer to Sleep In

By Chaya Rappaport

As I left my house on Friday at 4 a.m., a hushed stillness hung over the lightly drizzling world. The streets were empty along the scant half-mile to Kings Plaza mall in South Brooklyn. Even inside Macy’s, where I was headed on the day after Thanksgiving, it was not much busier than you would expect it to be at the crack of dawn — even though the lights were bright and employees relatively alert.

“It generally doesn’t pick up until 6,” said Lara Pantin, an employee in the cosmetics department. This was the first year that the Macy’s in King’s Plaza had opened at 4 rather than 5, she said; in years past, some customers were lined up when the doors opened, but this year Black Friday was off to a slow start. Perhaps it would be busier in the housewares, Pantin suggested.

It wasn’t. No department had the frantic shopping scene we’ve come to expect on Black Friday. While Macy’s had marked down some merchandise 20 to 60 percent, no door-buster electronics were on sale to lure the shoppers. Some of the biggest bargains included: a five-piece luggage set for $49.99, marked down from $200; a mattress set for $249, marked down from $689, and a 12-piece set of pots for $28.99, down from $99.99.

At 5 a.m., the crowds were still trickling in. “The whole thing’s a farce,” declared an employee in the luggage department who declined to give her first name but couldn’t hide the nametag pinned to her shirt that said “Woodburn.” “What can you want at 1 in the morning more than sleep?” she asked.

Maybe the National Retail Federation was right that close to half of America’s population would be shopping the day after Thanksgiving. But at least some people had the sense to wait until daybreak. My faith in humanity is restored.


At Bloomingdale’s the Crowds Were Thick and the Bargains Sparse

By Jason Riggs

BloomingdalesAfter sleeping off a huge meal and one-too-many glasses of red wine in celebration of Thanksgiving, I headed to Bloomingdale’s on Third Avenue and 59th Street for my first Black Friday shopping experience.

Merchandise was discounted a meager 15 to 20 percent, far less than the store’s summer sales, which offered as much as 60 percent off. Nonetheless, shoppers filled the store and crowded the shoe and handbag departments, as well as the cosmetic counters. “The store is much busier than last year, shoppers are buying noticeably more throughout the day as opposed to last year when it was busy only in the first few hours,” said a sales woman at a cosmetics counter who would only give her name as Millie.

Although I did see many customers exiting the store with the iconic Bloomindales “brown bag,” I decided to hold off on the commencement of my own holiday shopping until a few days before Christmas. I’m holding out for deeper discounts.


In Search of Deals on Electronics at a Staples in Bensonhurst

By David Ko

The Staples on Stillwell Avenue in Bensonhurst, Brooklyn was mobbed by 7 a.m., with shoppers scrambling for Staples’s “doorbuster deals”, including $100 Hewlett Packard computer monitors, $30 office chairs and $300 laptops.

By 9:30 a.m., the crowds had subsided somewhat; in fact, it wasn’t even as crowded as during the back-to-school sales, when parents rushed in for last-minute supplies for their children. As is usually the case at this Staples, most of the customers were Chinese-Americans who live in the neighborhood and who were searching for deals on electronics, rather than office supplies. Bins were set up in front of the registers with smaller items, such as digital memory cards and flash drives ($8 each), so people on line could easily pick up them up before getting to the register.

Kim Mak, an MBA graduate student at Baruch, went to Staples to take advantage of its in-store-only deals. His purchases included blank DVDs (100 for $10) and a paper shredder for $20. “I usually buy online because it’s easy,” said Mak, adding that he had come to the store because Staples did not put the items he wanted online.


Chaos, no Rain, in SoHo

By Essence Frazier

The rain didn’t come, but the shoppers did. On Friday, the Soho area was flooded with shoppers looking to catch Black Friday deals.

The National Retail Federation forecasted a 2.3 percent increase in holiday retail spending from 2009, and the view from Spring Street suggested that their predictions might prove true.

It was nearly impossible to walk down Broadway to the Levi’s store, located on the end of Spring Street. Inside, the store was chaotic. “I didn’t really come for anything particular, the sales are usually pretty good after Thanksgiving, so I’m browsing until I find something good,” said Kelly-Jean Rainford, a shopper who had come in from Queens.

Many shoppers said that they would be shopping on Cyber-Monday too.

Reflections of a First-year New York Marathoner

By Andrew Toutain

marathon_mainEarly on a crisp clear Sunday in October, 4,713 runners gathered at the Richmond County Stadium in Staten Island for a 13.1-mile half marathon, the last of the half-marathon races organized by the New York Road Runners before this Sunday’s New York marathon. For many of the runners, including teenagers and octogenarians , the Staten Island race marked the culmination of months of physical and mental preparation for the challenge ahead.

For me, the Staten Island Half Marathon was one of my last opportunities to get in a long run before the big race on November 7. Completing this race also would fulfill my nine-plus-one commitment to NYRR. As a member of the NYRR, if you finish nine of its sponsored races during the year, and volunteer for at least one other, then you receive a guaranteed spot in the ING New York City Marathon, so-called because the financial services firm is the title sponsor of the event.

The New York marathon started 41 years ago with a course that circled Central Park four times and with only 55 men crossing the finish line. A few years later, Fred Lebow, president of NYRR at the time, redrew the course to encompass all five New York City boroughs. Today, the 26.2 mile races starts in Staten Island, snakes up through Brooklyn, briefly swings through Queens before entering Manhattan at 59th street; it then touches the southern tip of the Bronx before reentering Manhattan on the way to the finish line in Central Park. Last year, the race included over 40 thousand runners and nearly 2 million spectators who line the route citywide.

I ran my first marathon last year in New York. I pushed my body further than I thought I could. Before that morning, I had only run in half marathons, with my best time just under an hour and 44 minutes; but I didn’t know if I could run twice the distance and achieve my goal of finishing in less than four hours. When I reached the finish line, last November, at Tavern on the Green, in Central Park, I saw that my time was just under three hours and 56 minutes.

Crossing that finish line was an emotional moment for me. Even though I wasn’t competing against anyone, I felt like I had achieved something important. Running is a contest with yourself; as long as you finish, you are a winner. By the time I exited the park that morning, I was already thinking, “I could do that again, and I bet I could do it faster.” That became one of my goals for 2010: to train during the year and compete in the 2010 marathon.

staten_ferry

En route to the October half marathon, the view of Manhattan from the back of the Staten Island ferry.

The NYRR Half Marathon Series began last January 24 with a race in Central Park. For many runners, it marked the start of training for this weekend’s marathon. On that frigid morning, we started the race in the southwest corner of the park, right below where I had crossed the marathon finish line three months earlier. My goal was to finish the race in under an hour and forty minutes. If I could do that, I figured, I would have a shot at beating my 2009 marathon time come November. The Manhattan Half Marathon course runs in two counter-clockwise loops around the park and ends near the Naumburg Band Shell, but the simplicity of the course is deceptive. Near the northwest corner of the park there are a series of hills that could stagger even the most capable athlete. If you take Harlem Hill for granted on your first pass, it could very well become “Heartbreak Hill” on your second loop around the park. I finished the race in just over one hour and forty minutes, a little short of my goal. I had come out too fast in the beginning of the race and then ran too strong on the first set of hills. No matter; I still had plenty of time to train before November.

Serious runners, training for a marathon, will cover 25 to 50 miles per week, with the typical marathon athlete averaging closer to 100 miles. They will train daily, get plenty of rest and stick to a well-balanced diet.
I have a different training schedule. It consists of a nine-to-five job, attending classes at Baruch College, playing in a Williamsburg band and trying to spend some quality time with my wife, all of which leaves me with about six hours of sleep per night. It also means that I squeeze my training runs in on the weekends; even during the spring and summer when I tried to run at least three times a week, I averaged a paltry 10 to 15 miles. As for diet, I enjoy the fried-cheese and potato-chip food groups, as well as a good cocktail or two in evenings. Although I don’t have best training regimen, I was able to improve my times for each of the NYRR races I entered. In June, I broke the seven-minute mile mark for the first time. In July, I ran my fastest 10k at about 46 minutes But more than logging my “personal best” times, I began to enjoy the routine of running with the NYRR – the ritual of running with a community of people who get out and push themselves for their own personal reasons.

The Queens Half Marathon, which took place on one of the hottest days last summer, tested my resolve. By the time I had reached Corona Park on July 24, the day of the run, the thermometer was already in the 80s. As I was heading home after the race, it was approaching 95 degrees. During the announcements at the start line, organizers urged the 3,600 sweating runners to “run easy.” “Don’t push yourself,” they said. “This is not the day for your personal best.” I finished well behind my goal time with one of my slowest half marathons yet, despite having tried a new running technique.

My running strategy consists of Google searches the night before one of my races. Before the Queens Half Marathon I learned about a technique called the “negative split,” which involves running the first half of a race slower than you run the second half. The idea is that you conserve your energy at the start of the race and increase your speed at about the halfway point. But during the Queens run I came out too slow and was unable to make up the time I needed to reach my goal.

For the Staten Island Half Marathon I decided to run at a smooth, comfortable pace for as long as I could and see what happened.

The Staten Island race is my favorite of the NYRR half marathons, even though I have to leave my home in north Brooklyn at 4:30 a.m. in order to catch two trains and make it to the starting line by 8:30. I love the view from the back of the ferry as it travels toward Staten Island’s St. George Ferry Terminal, Manhattan’s downtown skyline receding as the sun rises over the Brooklyn Bridge. The October race is almost always accompanied by perfect running weather. Then, too, it is the last long race before the New York marathon. Whatever the reason, for the last few years, I have always looked forward to running on Staten Island.

When I reached the finish line at the Richmond County Stadium and realized that I had beaten my own personal best by three minutes with a time of just over an hour and 37 minutes, I raised my arms in the air and clapped my hands for myself. Then I looked around for someone with whom to celebrate; but my fellow runners were in their own worlds.

Running is often a solitary experience. That’s especially true in the New York marathon, when the crowds start to thin out at the 19- or 20-mile mark, the only encouragement that matters is inside your own head. That is something I will keep in mind as I start my second marathon on Sunday.

An Avid Game Player Dreams of Selling His Own

Story and photos by Austin Keenan

At a backyard barbecue in Maywood, N.J., a group of friends stands around a collection of red and blue balls spread out on a pitch marked with kite string. Excitement builds as the game unfolds, and players lean as far as their balance allows while trying to knock the balls into a goal built of sawed-off 2x4s and screws.

For everyone else at the party, the game is a good time. But, for Gabriel Perez, this is an opportunity for meticulous study. Perez, 26, is play-testing a game he invented and that he hopes will be the flagship product for his game-design company, Flyboy Games.

In today’s economy, Perez has set himself ambitious goals and learned much about starting a business and developing and marketing his product – a lawn game he calls Lobol that he describes as a hybrid between soccer and bocce. The idea for the game is to transform the typical lawn game from area-based activities like bocce and horseshoes into a fast-paced strategic competition like soccer or football. “It’s easy to learn, but difficult to master,” Perez says.

Getting the venture under way was also difficult. The economy “forced me to look for a company to back me,” Perez says. “I wanted to do it myself to retain all the rights and control over my product, but with little capital, it is very hard to make an impact into any market, especially for a rookie.”

Through the Internet, Perez found and began collecting various games; he also found a handful of lawn-game manufacturers with whom he hopes to partner. “I sent out eight e-mails to eight companies in America that either manufacture or distribute bocce ball sets, because that is the most expensive component to my game,” Perez says. One company, EPCO (the E. Parrella Company of Medway, Mass.) was interested, and Perez says he’s currently negotiating with it.

During the process of finding a backer, Perez had to go through the lengthy and expensive process of obtaining a patent, then send out confidentiality agreements to all the companies he hoped to show his design to. Obtaining a patent set Perez back around $6,000, most of it for a patent lawyer. The wording of a patent must be broad enough to prevent other manufacturers from borrowing the idea, yet specific enough to pertain to one particular product.

Once he had the parent, Perez found most of the companies he approached were unwilling to sign confidentiality agreements.

“Out of those eight e-mails, I heard back from three companies; out of those three, only one was willing to sign a confidentiality agreement,” Perez says.

A Montclair State graduate, Perez has worked on and off in broadcasting, but his love of games keeps pulling him back into homegrown business ideas. In 2001 and 2002, he ran cash tournaments for video game fanatics, calling them UVR, or Ultimate Video Game Revolution.

“It started off as a few friends playing competitively, and then it expanded to friends of friends until it grew to a fairly large weekly following,” Perez recalls. “We’d have at least 20 to 30 people at times.”

Perez believes his lifelong love affair with games stems from his days as a high school athlete. At St. Joseph’s Regional in Montvale, N.J., Perez was a varsity lacrosse player and played through his senior year even after sustaining a serious shoulder injury.

“My motivation for this endeavor and all others is simply that I like to play games,” he says. “It’s my competitive nature. I grew up playing sports, and once I was done playing sports, I had no outlet, in a sense.”

Once he had the idea for Lobol, Perez began to test the game with friends and family at outdoor gatherings, reworking and perfecting the rules. The game has “evolved drastically” since its first conception a year ago, and rules are constantly being tweaked or added.

“At first, there weren’t very many rules; it was just about getting the ball up the field and into the goal,” Perez says. “The rules came bit by bit, very slowly. A new rule was revised just two weeks ago. So, even though it’s pretty much final, it’s still evolving.”

Despite the trouble he has had going from prototype to retail model, Perez remains confident his game has a niche out there somewhere.

Going a Little Greener, New York State Encourages Plastic Bag Recycling

By Cindy Gorenstein

Helping to protect the environment may be as simple as taking a walk to the supermarket. New York State is combating pollution by requiring supermarkets to provide bins for recycling used plastic grocery bags.

With the enactment of the Bag Reduction Reuse and Recycling Act, in December 2008, New York joined 23 U.S. counties and cities with a law aimed at addressing the problems posed by litter from plastic bags. While New York City passed a recycling law in July 1989, that law did not cover used plastic bags.

A big part of the plastic-bag recycling challenge is that not all plastics are alike. Procedures for melting plastics vary by polymer type, so they must be separated for recycling. When plastic bags are mixed in with other plastics in the same recycling process, they can slow the process down and, in some cases, prevent the garbage from being effectively recycled, says Robert Lange, the New York City Director of the Bureau of Waste Prevention, Reuse and Recycling.

Plastic bags and related debris threaten marine life throughout the globe. Millions of marine animals and birds die each year from feeding on plastics, according to Holly Lohuis, a research associate at the Ocean Futures Society, an organization dedicated to preserving oceans (the society was founded by Jean-Michel Cousteau, an explorer and son of the legendary Jacques-Yves Cousteau).

“People think of the ocean as an endless source to dispose of waste,” says Lohuis. “This is no longer possible. Everything is connected. We rely on the oceans and rivers for fresh water to sustain life on this planet. Individuals have to minimize their debris.”

The New York State law requires chain retailers and supermarkets to place the statement “Please return to a participating location for recycling” on all film plastic bags, according to Debbie Jackson of the state Department of Environmental Conservation. Stores were given until January 2010 to deplete their supply of existing bags before the additional messaging became mandatory.

While it is still legal to dispose of used plastic bags with non-recyclable trash, supermarkets are mandated to supply and service the recycling bins.

Despite prominent labeling on some bags and the conspicuous positioning of the bins in grocery stores, many New Yorkers are unaware of this new green option. “I haven’t heard about recycling plastic bags,” says Brian Feffer, a 35-year-old-resident of Kew Gardens Hills. “I didn’t notice anything for it at the supermarket either.”

A group of shoppers at a Waldbaum’s in Bay Terrace, Queens, who were in the process of using the supermarket’s outdoor aluminum-can and plastic-bottle recycling receptacles, said they hadn’t heard about recycling plastic grocery bags either and hadn’t noticed bins, which are inside the store. Pointing to a bin filled to capacity, the assistant manager said: “They fill up quickly. A lot of work goes on behind the scenes in re-emptying the bin and storing of the used bags until the Department of Sanitation can pick them up.”

The Pathmark supermarket chain’s efforts go beyond supplying and servicing the bins. A sign at every cash register at the Whitestone Queens store advertises a two-cent refund for every bag that is reused; the refund is a chainwide practice. The plastic recycling bin at the store in Whitestone, Queens, also appeared to be in use this spring.

Then, too, at some stores, shoppers mistake the bins for garbage cans and fill them with empty soda cans, used paper plates and candy wrappers along with the used plastic bags for recycling.

Lange, of the city’s waste prevention bureau, remains optimistic, however. “It takes a long time for the population as a whole to adjust to a new mindset,” he says. Reflecting on his 20-plus years working with the Department of Sanitation, he recalls how much difficulty consumers had, initially, when recycling first became the law 15 years ago. “Now it runs smoothly,” he says.

Some cities do not have to rely on a policy to catch on. San Francisco and Westport, Connecticut, along with nine other jurisdictions, have enacted bans on plastic shopping bags. District of Columbia lawmakers discourage use of plastic bags with a five-cent tax on each bag used. A tax on plastic bags is also being considered in Baltimore.

No place in country is as serious about plastic bags as California, where pending legislation would impose a statewide ban—the nation’s first. At the same time, bans on plastic bags have been proposed in three separate California jurisdictions.

Since usage of the bins is not compulsory for New York residents, it is unclear how successful the program will be once it becomes common knowledge. But as New Yorkers become ever more green-minded, recycling advocates hope it catches on.

J. Crew Tinkers With Its All-American Look

By Duncan Goodwin

J. Crew has been synonymous with traditional American style since the company was founded in 1983 but is now changing its men’s line with “vintage” and “utilitarian” as a basis for design.

Starting off as a catalogue-only company, J. Crew opened its first store, at South Street Seaport in New York City, in 1989. That store remains open, though the company now calls its Fifth Avenue location the “Flagship Store”. These days, J. Crew has 242 retail stores (including nine Crewcuts and 17 Madewell, 78 factory stores and three clearance stores, according to its latest financial statements.) Even amid the recession, the company added stores, which provide about 70 percent of J. Crew’s revenue.

So why has this traditional American retailer decided to take a new approach?

Changes accelerated at J. Crew in 2003 when Millard Drexler, the former chief executive of The Gap, was named chief executive of the company. He then named Frank Muytjens, who was born in the Netherlands and had worked for Ralph Lauren and other American giants, as vice president of men’s design.

“Fashion is fashion,” says Tremaine Romeo, store director of J. Crew’s first Men’s Shop. “Just because it is Americana does not mean that it has to be designed by Americans. Italians are known for making great suits, but nobody wonders why people buy suits that aren’t Italian.”

Muytjens himself discussed the creation of the Men’s Shop on a New York Times blog, saying that he helped by “curating our line and by adding interesting one-off vintage pieces, as well as working on all the collaborations with third-party brands. Also finding vintage collections like pencil sharpeners, staplers and fans from the ’50s. In general, it’s making sure that our design philosophy is carried out all the way to the end.”

The Men’s Shop, at 484 Broadway just below Broome Street, sits between the newly opened Top Shop and Madewell, another J. Crew company geared solely toward women, close to the company’s headquarters in Greenwich Village. That makes it easy for Drexler and Muytjens to stop by and check on how the store is doing.

If the changes worry J. Crew loyalists, they will find the old J. Crew remains. Despite its new vintage feel, the retailer has not turned its back on tradition and still offers such classics as pique polos and button-ups. Romeo says the store is simply keeping up with trends, now selling such must-haves as Red Wing Boots and Belstaff jackets. Other items include Alden shoes, reissued Timex watches and vintage Rolexes.

Is J. Crew worried that these new, pricier items will drive some loyal consumers to competitors such as Ralph Lauren? No, says Romeo, because J. Crew basics are less expensive than those of major competitors like Ralph Lauren and Abercrombie & Fitch.

J. Crew does not disclose earnings of individual stores, but the Fifth Avenue store seems busy, and many customers seem pleased to find $400 Quoddy boots and cashmere sweaters priced around $188 in one place. J. Crew has opened a similar men’s store at the Garden State Plaza, in New Jersey, and there is talk of more to come.

If J. Crew can grow during a recession, as many other retailers are struggling, it has reason to optimistic.

Facebook Quizzes: Your Privacy at Risk

By Silissa Kenney

What periodic element are you?

Which swear word are you?

What kind of kiss are you?

These are just some of the seemingly innocuous questions that appear on thousands of quizzes and similar applications that Facebook members regularly download and answer. But the quizzes are not as innocent as they seem and are raising serious questions about whether quizzes violate Internet privacy and promote identity theft. Under pressure from the American Civil Liberties Union and others, Facebook has recently updated its privacy settings to allow users more control over who sees what information, but the ACLU is demanding even stricter policies.

Facebook currently has over 350 million active users. And the social networking site offers more than 500,000 applications, including quizzes, which over 70 percent of Facebook users engage with monthly.

The ACLU is taking on Facebook quizzes, concerned that people may not be aware that developers could access users’ personal information. Anyone can be a quiz developer. “All it takes is an email account,” warns Chris Conley, a Technology and Civil Liberties Fellow at the ACLU in Northern California.

The problem is that many Facebook users appear unaware of just how much private information they unlock when they take a quiz. This seems to be the case, even though, when signing up for a quiz on Facebook, a window opens that reads: “Allow Access? Allowing [name of quiz] access will let it pull your profile information, photos, your friends’ info, and other content that it requires to work.”

Now the ACLU has developed its own quiz to highlight just how much privacy users give up. The ACLU quiz application, “What Do Quizzes Really Know About You?,” gives an inside peak into what a quiz can reveal. After answering each question, the quiz displays what the quiz developer can see.

The first question asks: “When you take a quiz on Facebook, what can the quiz see about you?” The answer: “Almost everything on your profile, even if you use privacy settings to limit access.” Then you are provided with a sampling of information from your profile that is exposed, including groups you belong to, networks (like CUNY Baruch) and events that you have attended. The quizzes even reveal information about friends in your address book, even if they themselves have not taken the quiz.

“You might say ‘I won’t take them, so that makes me safe,’” says Conley. Not true, he says. A quiz has access to friends’ political views, activities, groups, hometown, current location, photos and even birthdates. When taking the ACLU quiz recently, a quiz-taker found that she had unlocked information about a friend, including his birth date, where he lives now and his hometown. That is a lot of personal information.

Certainly not all developers are using information for malicious purposes. Many developers create quizzes just for fun, and may do nothing with the information they access. But the information has the potential to be used for anything from gathering marketing information to identity theft. According to Facebook’s developer rules, a quiz is only supposed to access the information it needs for the quiz. But there is no way of knowing if that rule is followed or what happens to the information once it becomes available to quiz developers. The bottom line, says Conley: quiz developers “have access.”

This also concerns Jay Foley, the Executive Director of the Identity Theft Resource Center. Beyond market research, Foley worries that identity theft could occur by using personal information gathered through quiz applications. “The people who create the quizzes can just be an anonymous email address, saying they live in New York City, but they may be in Nigeria or Russia,” says Foley. Identity theft crimes perpetrated inside the United States, says Foley, are more readily pursued. He worries that identity thieves who operate overseas are harder to catch. Consider the infamous Nigerian email scams as an example of individuals overseas preying on people within the United States.

In fact, about 70 percent of Facebook users today are outside the United States. “That’s one of the negatives about the Internet,” says Foley. “When they say World Wide Web, they’re not kidding.”

Foley worries that if people answer questions in a quiz like “What’s you’re astrological sign,” or “What’s you’re country of birth,” in addition to all the information that is accessed just by taking the quiz, a developer can then steal your identity or get a credit card in your name. Even questions like “What’s your favorite pet’s name?” can be dangerous since the answer is commonly used as a security question for online passwords. “If I’m a mugger, there is a limit to the people I can mug,” says Foley. “But if I’m on the Internet, I can reach the whole world if I do it right.”

While this may sound alarmist, privacy advocates want people to realize how easily private information is accessed online. “We’re trying to raise awareness of issues of online privacy in general,” says Conley. The ACLU also wants Facebook to add a feature to quizzes that will reveal exactly what information is used for so that users can then make the decision to allow access.

Facebook updated its privacy settings, recently, in response to a complaint from the Privacy Commissioner of Canada, which itself was responding to a complaint, last August, from the Canadian Internet Policy and Public Interest Clinic. Facebook’s new settings ask users to review their privacy settings. You can keep the older, looser settings, or use the suggested new settings, which offer several privacy enhancements, including the removal of regional networks (like London or New York City). It also allows users to see who can view a status update, which can be hidden from specific individuals or groups.

The message boards are filled with responses to these changes. Some are happy with Facebook’s initiative. Others, however, are confused, unhappy or have not been prompted to update their privacy. “Should’ve left it like it was,” read one post. “Changing things just made it worse.”

While the new Facebook settings are an improvement, they do not go far enough, according to the ACLU. The ACLU is “glad to see Facebook finally put privacy front and center for every one of its users and hopes other companies will do the same,” says Nicole Ozer, Technology and Civil Liberties Policy Director of the ACLU. But they are concerned that the new changes don’t affect what they call the “app gap”– a reference to a gap in privacy protection.

Facebook has promised to continue to improve its privacy settings to keep users’ information safe.
For now, the ACLU continues to encourage Facebook users to take its quiz. To date, over 115,000 people have taken the ACLU quiz. And as technology becomes an increasing presence in our lives, the importance of vigilance grows. Ariana Romero, 17, had seen the warning that third-party developers will access information to make the quiz work. “But I never really paid attention to it, or thought about it,” she says. After taking the ACLU quiz, she was surprised by the results. Since then, she has become more wary t of taking quizzes and began posting the ACLU quiz on her wall.

“This is today’s issue,” says Conley, “but tomorrow there will be a new issue.”

When Spidey Met Bambi

By Abdul Siddiqui

Ghost Rider. Photo courtesy of Marvel Characters Inc.

Ghost Rider.  Photo courtesy of Marvel Characters Inc.

When Disney struck a deal to acquire comic book giant Marvel in August, many Marvel fans were distressed, suspecting Wolverine would be turned into Bambi and the Hulk into the eighth dwarf. Those fears are unfounded.

The acquisition, approved by Marvel on Dec. 31, makes perfect sense.

Yes, Disney paid a premium for Marvel, offering TK a share, 29 percent above the market value. And, yes, as soon as the agreement was announced, various other companies that own rights to many Marvel properties were quick to assert those rights. Many of Marvel’s biggest names are signed away to other companies indefinitely, including film and TV rights to Spider-Man, Ghost Rider, X-Men and Fantastic Four, Michael Nathanson of Bernstein Research has pointed out. Other rights, such as distribution of films, integration into theme parks, merchandising of various characters and video game development of certain characters are locked up for at least few years in most cases.

Yet the deal still makes sense because it will allow both companies to grow significantly. In 2008, 62 percent of Marvel’s revenue came from licensing, and more than a third of that was generated internationally. Given Disney’s strength in the international consumer product market, Nathanson predicts that Disney will be able to boost Marvel’s international revenue by at least $40 million annually.

Disney can also cut some Marvel costs, using its own international operations to oversee Marvel’s, which is expected to generate an additional $21 million a year.

Daredevil. Photo courtesy of Marvel Characters Inc.

Daredevil.  Photo courtesy of Marvel Characters Inc.

Disney also has many more “consumer touch points,” Nathanson says, so it is likely to be able to strike better licensing deals in the future than Marvel itself could. In addition, Disney’s Disney XD channel already carries more than 20 hours of Marvel programming each week, so Disney will now save those licensing costs.

Overall, this will enable Disney to claim advertising revenue from these shows and have a competitive edge against other “boy-centric” networks, such as VIA’s NICK and TWX’s Cartoon Network, says George L. Hawkey of Barclays Capital.

The greatest risk in the acquisition is whether Disney will be able to turn Marvel’s lesser-known characters – such as Thor and Luke Cage – into cash cows, says Hamilton Faber of Atlantic Equities. Nathanson is more optimistic, noting that films featuring less well-known characters, like Daredevil and Ghost Rider, “managed to gross over $200m globally.”

The family genre is “a Disney core competency,” he adds, but Marvel will “undoubtedly improve Disney’s competitive standing” in the adult action market segment.

When Disney paid $7.4 billion for Pixar in 2006, Pixar “did not have the licensing and/or publishing businesses that are part of the Marvel franchise,” Drew Crum and David Pang of Stifel Nicolaus said in a report.

So when all is said and done, Donald Duck and Wolverine and all their friends should make a good team.