A Restaurant’s Struggle to Reopen

Article and Multimedia by Elisha Fieldstadt and Justin Goldberg

Seaport

Pleased to announce its reopening after the storm.

Visitors to the South Street Seaport will remember tourist-filled sidewalks, cafes and bars whose seating areas spilled outside, chain stores and kiosks with quirky souvenirs. Now, the cobblestone streets are no longer filled with excited tourists but rather scattered with construction workers in HAZMAT suits. Outdoor tables and chairs have been toppled and joined by debris pushed out of windows by the gushing water of the East River that overwhelmed Lower Manhattan during Hurricane Sandy. Stores like Abercrombie & Fitch and Brookstone are boarded up, with no indication of a prospective return date and street vendors are displaced by large National Disaster Team trailers.
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Pharmacy Finds an Rx for Survival

Article and Photo by Jheanel Walters

pharmacy

Dipen Prajapati, left, and Anton Sazon at Sure Drugs in Bedford-Stuyvesant, prepare prescriptions.

The soft chime of the bell as the door opens and outgoing customers squeeze to let others in is a familiar scene for the pharmacists behind the counter of Sure Drugs in Bedford-Stuyvesant, Brooklyn. Still thriving after 29 years of operation, the new owner worries whether the store’s strong local following will enable it to survive growing economic pressures and strong competition.
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A Diner’s Holiday Special Draws a Thanksgiving Crowd

Article and Photo by Earl Mays

Scopelitis

George Scopelitis, who owns the Step Ins restaurant in the Bronx with his brother, says having steady customers is the key to a restaurant’s survival.

A “Holiday Menu” sign with bright orange letters greeted pedestrians walking by the Step Ins Restaurant and Lounge in the Parkchester section of the Bronx, announcing the diner’s annual holiday special for Thanksgiving. The menu included a choice of fried turkey or duck seared and slow roasted with orange marmalade and sides of candied yams and stuffing.
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Black Friday Shoppers Make Their Case

By Yuen Wa Ng

Shopping online on Black Friday might seem like a great way to avoid the huge crowds amid chilly weather, to get pre-Black Friday deals and to give you more time enjoying turkeys. Still, many shoppers found compelling reasons to leave their homes.
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The Craft of Shoe Repair Endures

By Justin Goldberg
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Taxi Driver Works Despite Storm

By Lindsay Calleran

taxi

Photo by Doug Hinnant, 2010

While millions of city dwellers were hiding from Hurricane Sandy, Edmond Bimpong drove straight into it.

Bimpong, originally from Ghana, has been a taxi driver in New York for “17 stressful years,” he says. While most employers instructed New Yorkers to stay home on the Monday of the storm, Bimpong had to decide for himself – and it came down to how much money he was willing to lose.

Bimpong lives in the Far Rockaways, where a mandatory evacuation began Sunday night. “I was able to sneak in,” he said, “through back roads. They barricaded everything. The highways – you know? If it gets really bad, I’ll stay in Manhattan. If it’s not so bad, I’ll go to Queens with a friend. I’m not going back to the Rockaways.” But he did go to work.

In the complicated design of yellow cab employment, Bimpong is what he calls a “weekly.” For many drivers, the days of owning your own cab are long gone, as the price of a medallion is more than $1 million. Instead, drivers lease a cab by the shift, day, or week from one of the millionaires who buy up the medallions. In Bimpong’s case, he leases every week and shares the taxi with another driver.

“Today is supposed to be a double shift for me,” he said of the Monday of the storm. “So whether I work or I stay in, I have to pay.” NYCityCab.com lists an average weekly lease at $1,500. Bimpong and his partner have seven days to reach that number and, if they double it, to come away with $750 each. Natural disasters such as Sandy threaten their chance at that pay off – and taxi owners aren’t offering their sympathies.

“They don’t care,” Bimpong said, “because you’ve paid them the lease already.” Bimpong said no percentage of the lease would be reimbursed because of Sandy or any natural disaster. Asked when he planned to stop work on the stormy Monday, he replied, “When it gets bad! Every passenger today asks me that same question.”

Bimpong is also a licensed nursing assistant, for whom an average annual salary is $24,645, according to AllNurses.com, but he says he prefers taxi driving because of the chance of higher income. But Bimbong is often disheartened by days like stormy Monday.

“Every year I quit,” he said.

Masked Intentions

Story and photos by Elisha Fieldstadt
Originally published on November 5, 2012.

Romney mask

Photo by Elisha Fieldstadt

On the Saturday before Halloween, the checkout line at the Spirit store in Chelsea was 50 people deep. By the next day, shoppers were more focused on groceries and staples as hurricane warnings abounded.

Among the Halloween goods were racks of masks of President Obama, but not a Romney mask was to be found.

“We got in the same amount of each mask,” says the assistant manager, Abbie Rodriguez.

Spirit operates 1,000 stores nationwide, and says the mask sales of presidential candidates have accurately predicted the results of the last four presidential elections, although it acknowledges that its “Presidential Index” has no scientific or mathematical basis.

“It’s not uncommon for people to buy the mask of the candidate they want to make fun of and wear a clown costume,” says Crystal Baxter, the manager of marketing and licensing for Spirit. However, she also adds, “It gives supporters a fun way to show their support for their favorite candidate.”

When Spirit’s marketing department noticed that Clinton masks outsold Dole masks in 1996 and then Clinton went on to win the race, it started calling its sales count “The Presidential Index.”

Nine days before Halloween, Baxter reports that overall, Obama mask sales were at 60 percent and Romney at 40 percent. “That number can definitely change because the first four weeks, Obama was up 65 percent and now he’s only up 60, so Romney is pulling up and there’s plenty of room for Romney to continue to pull ahead in the time that’s left,” she says.

Obama mask

Photo by Elisha Fieldstadt

While Romney masks outsold Obama masks in Chelsea (which seems unlikely to predict the vote in that Manhattan neighborhood), in other typically liberal areas — Los Angeles, San Francisco and Portland, Ore. — managers of Spirit stores all say they have sold one or two Romney masks but were sold out of Obama masks.

In contrast, in the cities of “red states,” managers of stores in Layton, Utah; Lawrence, Kan., and Houston say Romney masks are in the lead, and some haven’t sold a single Obama mask.

Managers from several stores in Nevada, Wisconsin, Colorado and Virginia all say they had sold more Obama masks. Managers from multiple stores in Utah, Florida, New Hampshire, North Carolina and Ohio all say that they have sold more Romney masks. That information simply indicates that the sales of masks, much like the election will not be won by a landslide.

“We definitely hope that one way or the other our mask sales can continue to early-predict the winner of the presidential race,” says Baxter. Either way, after three contentious debates and a slew of offensive political television ads, maybe the “Presidential Index” is a way to lighten up the election season. “It’s all in good fun,” she adds.

Halloween Shops “Pop Up” Around the City

By Nakeisha Campbell and Kelvin Murphy

Spirit Halloween

Pop-up stores, which set up in a vacant retail space for weeks or months, then shut, are increasingly popular among consumers. Photo by Nakeisha Campbell.

Most Halloweens, John Rosenberger usually visits thrift shops for his costumes. But this year he decided to visit Spirit Halloween’s pop-up shop at 766 Sixth Avenue, one of those stores that springs into being for a few months, or even weeks, then shuts.

“My lady friend wants to be Fiona from Adventure Time,” Rosenberger, 26, said. “She’s trying it on. She’s a small, but they’re already sold out of those, so we’re trying a medium.”

Another first-time pop-up shopper, Wilma Cordero, 25, said, “I’m just really looking for a specific costume; I go first online to check out what I like, and then I look around to see if all these stores have it, but this is actually my second store today.” She was at the same Spirit store.

Spirit and Ricky’s are both national chains that operate Halloween stores, some year-round and some seasonal pop-ups. Ricky’s has 27 year-round locations in the New York metropolitan area and one in Miami. Esti Lamonica, the store manager of Ricky’s at East 23rd Street and Third Avenue, said the company opened 30 pop-up Halloween locations in the New York area last year, and this year no more than a dozen.

Halloween has increasingly turned into a holiday for adults as well as children, and the average American shopper spent about $80 on Halloween-related items this year, according to BIGinsight, a monthly consumer survey. Although stores like Party City remain popular for Halloween shopping, many people are gravitating toward specialized pop-up shops, such as temporary stores that sell Halloween merchandise throughout October. Locations can range from vacant real estate to vacant retail spaces, and the shops disappear quickly.

“I do think that there are massive hordes of people running to these stores because they’re not commonplace,” said Christina Norsig, C.E.O. and founder of PopUpInsider.

A permanent store, she said, “doesn’t deliver with that sense of urgency, really truly, if it’s long term, if it’s in other neighborhoods, in the town you’re in, it’s not going to draw the crowds. If you open up something truly original for a limited period of time with a limited assortment, and it’s really special, you’re going to get people buzzing around it.”

Aside from their popularity with consumers, many building owners see pop-ups as a way to fill vacant space and show off the property.

At Spirit Halloween on Sixth Avenue, an assistant manager who would identify herself only as Debbie said: “American Apparel was here before us, and before that was a temporary furniture store outlet. They actually have a permanent tenant here now, coming in after us, but we had this two years in a row.”

The Spirit Halloween aisles were filled with colorful masks and outfits, including scary zombie outfits, superheroes and cartoon characters.

While Ricky’s has cut the number of its pop-up stores in New York, Spirit Halloween seems to be increasing them. Last year, the company said, it had more than 1,000 pop-ups in 49 states, compared with 63 in 1999.

Norsig said Halloween pop-ups had been increasing since 2009. “Last year, Halloween pop-up stores, I want to say were up 8 percent, over the year before. And the year before that was 15 percent up.”

While Ricky’s and Spirit Halloween carry both children and adult costumes, both seem to target adults, especially on their web sites. A search for “adult costumes” returns thousands of choices on either web site, far more than a search for “children’s costumes.”

Halloween pop-up shops also sold costumes and masks of political candidates, certainly more popular with adults than children.

The Halloween industry continues to grow every year. Over 70 percent of Americans plan to celebrate Halloween or participate in Halloween activities this year, a 20 percent increase since 2005, according to BIGinsight.

“After the storm, after two years, of Halloween almost being, not canceled but not quite full on, I have to wonder what next year is going to look like for the seasonal business.” said Norsig. “I’m just wondering if they’re going to scale back the amount because of the losses this year. I have to believe it wasn’t a stellar year in terms of the sales.”

A Mid-19th Century Carpenter in 2012

Story and photos by Teresa Roca

Norm Pederson

Norm Pederson keeps alive an ancient craft at his workshop in Historic Richmond Village on Staten Island.

Norm Pederson arrives at his 19th century style workshop on Staten Island at dawn most mornings. Inside, wooden buckets hang from the ceiling above him; spoons, butter churns and presses and rolling pins sit on tables beside him; scraps of wood are scattered around him. As Pederson picks his way through the cluttered room, sounds of wood shavings crackle beneath his work boots. He gathers his tools and prepares to split and shave wood for his next creation.

Pederson isn’t a professional carpenter. He is a volunteer at Historic Richmond Town on Staten Island.

“I portray the farmer who would be working in a shop like this in the 1850s,” said the 17-year volunteer. “I make things the way they were made at this time. That means style, materials and methods.”

A Staten Islander for all of his 66 years, Pederson dedicated his post-retirement to fulfilling two passions that began during childhood: carpentry and history. With Historic Richmond Town becoming more volunteer-dependent, Pederson helps the village stay alive and inform people of America’s history, just as he was informed as a child.

“My grandfather came to this country from Norway in the 1890s as a carpenter,” says Pederson. “My father taught me carpentry when I was a little boy with my grandfather’s tools. He taught me how carpentry was done during my grandfather’s time. I still use some of my grandfather’s tools, which is a pleasant connection with my own past.”

As a boy, Pederson frequently visited Historic Richmond Town, the only living historic village in New York City, now 25 acres with 15 restored buildings but once just a museum and the Voorlezer house, a national historic landmark.

Despite his passion for carpentry and history, Pederson didn’t pursue either as a profession. After flunking out of college (“I had a lot of fun in college”), Pederson enlisted in the army. He later worked for the city as a deck handler on the Staten Island Ferry, cleaning litter and handling lifeboats. But he never forgot the carpentry skills his father taught him and he never lost his passion for history. Pederson got involved with Civil War reenacting and returned to Historic Richmond Town for an event in 1994.

Carpenter 2

In “style, materials and methods,” Norm Pederson says, he makes things the way they used to be.

“I got talking to some of the people who work here and they were very interested in other people who were interested in history,” said Pederson. “Then an offer was made and I got involved. One day I saw the shop, which hadn’t been used in 10 years or so, and I said, ‘Can I kind of hang out in this shop?’”

When people come to Pederson’s shop, he always makes sure to follow one simple rule: grab their attention.

“Sometimes I go for a cheap thrill, such as splitting wood,” says Pederson. “Showing how it splits seems like a very simple thing, but it actually catches people’s imagination. If you can do that, then you might go a little further and talk about the technical part of it. You don’t want to start out with the technical part, because we don’t want to bore people to death. We want to entertain them.”

Felicity Biel, the director of education and programs at Historic Richmond Town, says, “Norm is a wonderful asset. He relates well to all ages of visitors and makes the story of earlier American life so accessible to people who visit his shop to see his demonstration of farmer and carpentry skills.”

Pederson’s wooden pieces aren’t just for show. His items are displayed in museums, sold to visitors, used to furnish historic houses and more. Pederson also helps Richmond Town by performing American folk music, playing the fiddle with band member Bob Conroy at Richmond Town events, helping the maintenance team pick up litter and fixing things around the village.

Carpenter 3“Beyond what visitors can see, Norm has also helped behind the scenes,” says Biel. “He has repaired spinning wheels that are used in the school workshop programs and carved wooden yokes so young visitors can try them out.”

Despite school and camping trips that visit Richmond Town, the village still suffers because of the neighborhood’s development throughout the years. As Richmond Town continues to modernize, becoming more upper class, people are beginning to forget about this rustic village that has been at the center of Staten Island’s history for hundreds of years.

“You get a lot of people from other countries; you don’t get many Staten Islanders,” says Pederson. “Since the bicentennial it has been down. Europeans are great listeners because they are interested in our history. Americans are not interested in their own history anymore. That is partly why this place doesn’t have much money.”

Although Pederson doesn’t receive money for his long hours of work, he does get paid in other ways.

“I am a very lucky person in the sense that Historic Richmond Town needs something like this and they’re nice enough to let me do this,” he says. “When you are teaching, it’s really rewarding to have people pay attention to you. Having people ask intelligent questions and being respectful, what could be better than that?”
Listen to Teresa Roca’s audio report:

On Fashion’s Night Out, Customers’ Wallets Stay In

Article and photos by Elisha Fieldstadt

Henri Bendel

Gawkers line the atrium levels at Henri Bendel.

The idea behind Fashion’s Night Out, introduced in September 2009 by Vogue editor Anna Wintour, was to celebrate fashion with a night of in-store promotions and events that would draw those-most-likely-to-spend, thereby providing a boost to sales and the industry’s overall business.

By this year’s fourth annual Fashion’s Night Out, on Sept. 6, the event had been held not only in New York but in more than 500 cities in the United States and in 18 countries. Whether it has increased consumer spending is hard to determine, as the event has morphed into an extravaganza of celebrity appearances, free makeovers and mini-concerts that sometimes seem to distract consumers from taking out their wallets.

“It’s really just like a party,” said Arianna Montaldo, the manager of Anthropologie, a women’s clothing store in Chelsea Market. “I don’t stock extra because there’s really no need. If anything, we sell less.”

Still, each year more stores compete with events, hoping to increase the number of shoppers. This year, Anthropologie appealed to its demographic by advertising a performance by the indie singer Lucy Schwartz and offering mini-pizzas and lemonade. The concert drew a crowd, but many people seemed preoccupied by two hours of live music and free food rather than shopping.

“I didn’t buy anything,” said Faith Bowen, who has participated in Fashion’s Night Out for the past two years. I didn’t even consider making a purchase,” she added. “To me, Fashion’s Night Out is more about the entertainment. Honestly, I didn’t even know that people went to FNO with the intention of making purchases.”

Antrhopologie

The cash registers at Anthropologie in Chelsea remain empty as guests gather near the refreshments.

Performances like Cyndi Lauper’s at the Manolo Blahnik boutique made Anthropologie’s soirée seem low-key. Larger department stores like Macy’s boasted not one but many celebrities, including Bethenny Frankel of “Real Housewives,” Emily Maynard of “Bachelorette” and the designer Michael Kors, making it difficult to move around.

For some, the night wasn’t always about free food and celebrity sightings. At her first Fashion’s Night Out, “I spent around $250,” said Fallon Prinzivalli. “Last year, I spent around $70. This year, $0.” At last week’s event, she said she “waited in line for an event that took place an hour and a half later than scheduled, and I was too exhausted to do anything after the fact.”

If it was deals she was looking for, Fallon doesn’t need to regret that she spent the night standing in line in line at Bloomingdale’s to meet Twilight star Kellan Lutz.

In previous years of Fashion’s Night Out, shoppers could look forward to receiving free gifts and heavy discounts; this year retailers were discouraged from using such tactics to induce people to spend. On the retailer FAQ section of the FNO website, retailers were warned: “The goal of Fashion’s Night Out is to celebrate and support the fashion and retail industries, so discount promotions are discouraged and cannot be promoted by the Fashion’s Night Out team. Instead, we urge you to take advantage of Fashion’s Night Out to promote full-price shopping and new deliveries with creative incentives.”

Wintour

Fashion’s Night Out was founded by Anna Wintour, the editor of Vogue, who put in an appearance last week.

As data about retail sales have consistently demonstrated, shoppers enjoy the hunt and the feeling of getting more for less, even if it is just a free tote bag with a big purchase. They also know that if they wait, prices will drop – that’s one reason that more Christmas shopping now takes place closer to Christmas Day.

At this year’s Fashion’s Night Out, Wintour steered clear of the stores; her surprise appearance took place in a tent in the Meatpacking District, where she signed the September issue of Vogue and posed with fans.

Four years after its inception, Fashion’s Night Out may be just as much fun as it was in 2009, but its lasting positive impact on the economy is debatable.