http://blsciblogs.baruch.cuny.edu/cwycombari Brought to you by Blogs@Baruch Sun, 21 Dec 2008 04:23:51 +0000 http://backend.userland.com/rss092 en we talked about the same he seven C’s |context, content, community, customization, communication, connection, and commerce. all of which are critical to a websites effectiveness. http://blsciblogs.baruch.cuny.edu/cwycombari/2008/12/21/class-21/ we talked about server log, coded page, and panel date. server log: record kept at the server level that records each file requested from a website. panel data: the process for using panel data to generate site effectiveness data is the same as using panel in the general marketing research process. coded pages: ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/12/21/class24/ We finished Customer service and began Marketing Automation. Companies wants to provide the best possible customer service but as cheaply as possible. Customer Service Themes Customer service orientation must provide all departments of an enterprise. Technology can help improve customer service Customer want multiple service channels Customer want the option of human contact Improve the ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/12/10/notes-by-fazal/ Distribution and Branding Nike can distribute directly to the consumer through the internet. 1. Is the Internet a distribution channel? Internet is a distribution channel. It’s a substitute for the other forms of communication, has changed buyer-seller relationships, changed the shopping experience, and increased the power of consumers. 2. What are the functions ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/12/10/distribution-and-branding/ Information products are commercial products that consist solely of data. example travelocity.com and.., Drivers of the internet economy, distance doesn’t matter in many types of communications and transactions, speed is of essence, people are the key assets in internet enterprises, growth in the network cause exponential increase in value, marketer ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/10/15/class6/ the 7cs context, content, community, customization, communiction, connection, and commerce.  We then went into each one a bit more specifically: - context: site layout and design - content: text, pics, sound, and video that webpages contain - community: the ways sites enable user-to-user communication - customization: site’s ability to self-tailor to different users or to ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/10/04/class5/ Amazon business model is aggregation and the wall street journal business model is to provide content and they have a business type model. Amazon makes money through : e commerce, advertising and commission. The Internet is an inter-acrtive model that provides a lot of information, it's also immediate and you are ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/09/20/class4/ the Problem with New Software is that ; we sometimes experience capabilities issues, adaptation can also be slow the advantage of network system is that it prevents piracy! UK e.commerce has been doing better that the US e.commerce and that can be attributed to economics reason such as the liquidation of Lehman ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/09/15/class3/ Google has 2/3 of the search margin and collects about 75% of the the revenues. **Marketing Actions: Advertisement and Promotion, direct response. The strategic drivers of the Internet economy are : 1. Information gives greatest value added, 2.Distance no longer matters, 3.Speed is of essence and 4.People are the key assets, 5.Grothw ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/09/15/class2/ Evaluating Companies marketing programs and not forgetting traditional marketing. the Internet is a packet based medium, the router adapts the network and transfer it around. E-commerce in Brazil is doubling. In order to ge a effective website you want to tie it to your customers. A good website should provide information ... http://blsciblogs.baruch.cuny.edu/cwycombari/2008/09/15/class1/