Class4
ycombari on Sep 20th 2008
Amazon business model is aggregation and the wall street journal business model is to provide content and they have a business type model. Amazon makes money through : e commerce, advertising and commission.
The Internet is an inter-acrtive model that provides a lot of information, it’s also immediate and you are involved.
Word of mouth is the best way to get information( its more credible), the next best thing Will be testimonial.
Critical startegy from element from direct response is :
- the offer
- the email list
- the service and support
- the media
- the creative execution
Drop shipping is selling inventory that you dont have
CLV: customer loyalty value. its cheaper that to found one. it costs 4 to 5 times more to find a new customer than to keep one.
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