Check

Amazon business model is aggregation and the wall street journal business model is to provide content and they have a business type model. Amazon makes money through : e commerce, advertising and commission.

The Internet is an inter-acrtive model that provides a lot of information, it’s also immediate and you are involved.

Word of mouth is the best way to get information( its more credible), the next best thing Will be testimonial.

Critical startegy from element from direct response is :

• the offer
• the email list
• the service and support
• the media
• the creative execution

Drop shipping is selling inventory that you dont have

CLV: customer loyalty value. its cheaper that to found one. it costs 4 to 5 times more to find a new customer than to keep one.

the Problem with New Software is that ; we sometimes experience capabilities issues, adaptation can also be slow

the advantage of network system is that it prevents piracy!

UK e.commerce has been doing better that the US e.commerce and that can be attributed to economics reason such as the liquidation of Lehman Brothers and Meryl Lynch

Value proposition: ex. Apple ’s was all your music on the GO!

Funtions of a business Model!!

1. articulate value proposition
2. identify target market segment
3. Define structure of value chain
4. Define cost structure and profit potential
5. Explain position in value network
6. set fourth competitive strategy

Google has 2/3 of the search margin and collects about 75% of the the revenues.

**Marketing Actions: Advertisement and Promotion, direct response.

The strategic drivers of the Internet economy are : 1. Information gives greatest value added, 2.Distance no longer matters, 3.Speed is of essence and 4.People are the key assets, 5.Grothw is accelarated by network and 6. the Marketers can deal with customers 1 to 1

Zara had a pretty unique way to approach its clients: Real time customer feedback and made the customers feel like expert because THEY HAD THEIR SAY ON THE CLOTHES ZARA WAS SELLING. with that concept they were also building customers loyalty because they more likely to return to the store for the unique reason that they are selling what they desire. Zara made sure to be trendy, develop a community , possess an high value of functionality, consistency with quality and design and a leading edge

How does dell do it?:

Manage supply chain as a single organism, close customer relationships(customers segment and experience and relationship), cost control also creates customers value, speed and agility, Extensive metrics in real time and targeting global growth

RFID: Radio frequency

RTI: Real Time Information

Evaluating Companies marketing programs and not forgetting traditional marketing.

the Internet is a packet based medium, the router adapts the network and transfer it around. E-commerce in Brazil is doubling. In order to ge a effective website you want to tie it to your customers. A good website should provide information that is valuable to the customers at the time the customers need it(Its basically what marketing is all about)

Web.2.0: interactive, track people , gives the sens of a community. Ebay was the 1rst creator of community.

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