Blog setup explanation and value chain
In reference to class held on Monday 09/03/08. During this class we had the visit of Lucas Waltzer, I did not quite get what his title was but it seemed like he was a big shot in the IT Dept. of Baruch College. Anyhow, he was kind enough to take the time to explain how to setup the blog account for this class. Actually I am quite impressed with the easiness and versatility of this blog. I have tried other blogs and they are usually cumbersome and not as user friendly as this one, so I must thank Prof. Wymbs, Luke, and everyone else at Baruch that made the use of this blog possible.
On another note, after Luke left, Prof. Wymbs discussed the Internet value chain. He briefly explained terms like acquisition (obtaining new customers), conversion (making a prospect buy), retention (keeping customers from buying from someone else), and customer value (the worth of a single customer to the company). The value chain concept was explained as follows SUPPLY CHAIN – - MANUFACTURER – - CHANNEL OF DISTRIBUTION — END USER.
The Value Chain Model