November 19, 2008

We began by discussing our group companies: Ours was Best-Buy(1).

Our Best Buy Halloween costume would be smurf wearing the best buy yellow tag. Best buy targets tech savvy and families.

There products include computers to Refrigerators along with games, music, and movies.

Lever Selection Process:

• Objective
• Positioning
• Current Relationship Phase
• Target
• Segment

Principles for marketspace matrix design:

• Which lever should be used?
• Choose levers to effect a change?
• determine which levers have the most leverage?
• consider barriers to advertisement
• consider the mediums effect on desired behavior
• level of involvement matters
• understand consumer learning trends
• credibility of the channel matters
• The choice of levers must be consistent with positioning choice
• The medium can be the message or the product
• Matrix design must be adaptive