Today We discussed Communication and Distribution. As well other people’s blog postings such as Toyota.
Movies have multiple sources of revenue, mainly tickets. Also advertisements and release of video/dvd. Target demo, prominent & placement. Categories, beer = bid mkt.
Community needs interactivity, they need user to user and create content.
Consumer attributes are behavioral
- are the target group of your product/service made of active online users?
- are the members willing to share?
- do members value interaction?
- the community grow organically?
Product attribute are emotional
Distribution
- A distribution channel is the system of organization involved in the process of making a product or service available for consumption or use.
- Marketing channels therefore facilitate the exchange of goods and services between buyers and sellers.
Information/Funds/Materials
-It reduced coordination costs.
Distribution on the internet can be done with email and M2M. Internet is complicated how to price, no answer yet but with the internet you can test your market faster with different ways to see what works.
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