Today we started of by discussing about Ebay. Ebay today acquired Bill Me Later, an online payment firm used by many e-commerce businesses. This aquisition will potentially help Ebay maximize it’s profits. Like other e-commerce sites financing is a key way to increase revenue, financial plans have interest for payments that will bring revenue. Bill me later works the same way, if you don’t pay the whole amount the first time it will add interest to your future payments.
Then we viewed a video of Search Marketing by Mike Moron. It discussed how to searches work and how a business can successfully have it’s website be result of top search results.
Organic search is a non-paid result and there no per-click fees chosen by the search engine. It also allow you to control your own content. For organic searches, they have a query that searches through its “search index” which is form of database alphabetically ordered and is connected to related documents. Then it is Ranked (sorted) by matches of keywords, relevance, inbound links going to that page is considered a vote. Then its finally displayed on the results page accordingly.
Paid search is obviously paid, there are pay-per-click fees, made up off KEYWORDS. The keywords are bid by the businesses. The sites are ranked by bids and click-thru’s. A paid search works similarly to a organic search…There’s a query, query is searched on the ad database, Rank is matched and then displayed on result.
Spiders are a bot that crawls through websites and searches the website for keywords, links, and such to add to its database. Spiders cannot find websites with flash or javascript links.
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