September 22,2008

Today we discussed mostly about chapter 4. We discussed data-mining/database, Internet customer, and customer behavior on the net.

We found out the woman in gaming are increasing fast, and women prefer puzzle based games.

Data is gathered from various ways: purchase data, census, associations, research firms, surveys, focus groups, interviews, websites, acct. data, cell center, and customer inquiries. Data mainly comes from the customers but those data are not organized or formatted because it hasn’t been established.

Data mining is a set of statistical routines that permit pattern detection in large data sets.

We use the internet to complete tasks such as pay bills, entertainment, purchase, communication, research, and etc…

Figure 4-8: Hierarchy of customer-focused marketing strategies

Informational

Interaction

Transaction

Personalization

Customization

Internet user segments are grouped by geographic, demographic and seniors. They are also grouped according to the style of internet usage: Connectors are relatively new to the internet, simplifiers are people who use the net to make their lives more convenient, routiners are use the net for information and not really purchasers, surfers use the net most of the time for various tasks including purchasing, bargainers search for the best deals online, and sportsters use the net exclusively for sports and entertainment.