Apple has effective ads; they manufacture their products such as the ipod, iphone, etc. Apple targets the younger generation that want to be trendy. It has mass distribution, many retailers such as Best Buy, Circuit City Apple products, this way it can reach more consumers.
We also discussed the Value Proposition and The Business Model.
The Value Proposition: TARGET CUSTOMER >>> VALUE PROPOSITION >>> CAPABILITIES
Our group spoke about the Kindle. It is an e-reader or wireless reading device by Amazon. Has storage of over 200 titles. It can read word documents and pictures. It’s portable, has cell-phone technology to connect online. Newspaper is delivered automatically. Price is $359, no monthly bills. It has been lowered from $399. Amazon does not charge any service charges such as for wireless connectivity. It only charges for the books that are being purchased. The best-sellers are $9.99, also there subscriptions which range from $.99 to $14.99 depending on the type of subscription. It has free access to Wikipedia. It comes with New Oxford American Dictionary. It targets young professionals that like to read on the go. It might be a great addition for colleges once it’s adapted. It will allow college students and professors convenience. They won’t have to carry heavy books, just one thing 10 lbs device that can carry digital copies of 100s of books. Its distribution is only amazon.com currently. They might consider distributing it on shelves later on in such places as Barnes & Nobles or Best Buy to have a wider distribution to the costumers.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.