Last Minute Guides to E-Marketing


Class 12/8
December 21, 2008, 2:32 pm
Filed under: Chapters

Today’s lecture was about cellphone. We were shown the Docomo’s video, which was very cool because it shows the future of the use of cellphone will be used for almost anything, as identification, credit card, room key, etc.

Product factors that affect diffusion of innovation:

  • Relative advantage
  • Compatibility
  • complexity
  • divisibility
  • communicability

Anthony D.




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