Class 12/8
December 21, 2008, 2:32 pm
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Chapters Today’s lecture was about cellphone. We were shown the Docomo’s video, which was very cool because it shows the future of the use of cellphone will be used for almost anything, as identification, credit card, room key, etc.
Product factors that affect diffusion of innovation:
- Relative advantage
- Compatibility
- complexity
- divisibility
- communicability
Anthony D.
Class 12/3
December 21, 2008, 2:30 pm
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Chapters The concept of capture, analyze, and use.
Data, Information, vs. Knowledge (explicit and implicit)
Role of knowledge in Marketing
- To enable human agents to work better, faster, and more customer satisfaction
- to create automated system
Anthony D.
Class 12/1
December 21, 2008, 2:28 pm
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Chapters Final EXam MOn Dec 22 12:30-1:30 pm
Chp 9, 13, 14, 11, 8 and Matrix
Customer Service:
- live chat
- pod#
- frequently asked questions
Improving customer service: quality and experience
Anthony D.
Class 11/26
December 21, 2008, 2:26 pm
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Chapters Two important issues for appropriate online marketing campaign:
- Fit with Internet
- Target Audience
Anthony D.
Class 11/24
December 21, 2008, 2:25 pm
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Chapters Today’s class discussed about the Marketspace Matrix and EBay as an example.
Anthony D.
Class 11/19
December 21, 2008, 2:22 pm
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Chapters Online media vs. Offline:
- Interactivity
- Individualism
- Community and Relationships
STP
Principles for Marketspace Matrix Design
Which lever should be used?
- Choose levers to effect a change
- determine which levers have the most leverage
- consider barriers to advancement
- consider the medium’s effect on desired behavior
- level of involvement matters
- understand consumer learning trends
- credibility of the channel matters
- the choice of levers must be consistent with positioning choice
- the medium can be the message – or the product
- matrix design must be adaptive
Anthony D.