Filed under: Topics in Distribution
As the headline states, according to today’s article in Business 24/7, PC Magazine is going to discontinue its print version and will be available online only. The Chief forecasted that the print version in 2009 will not be profitable due to the decrease in advertising all over the world and rising costs. He also said that most of the profits and revenues comes from the digital format. This magazine is not the only one that is going digital; other magazines such as Bulletin of the Atomic Scientists, Christian Science Monitor, and CosmoGirl are closing their print version.
That’s right! This means customers will not be able to buy anymore PC Magazine at Walgreens and other stores. Customers will have to start getting used to reading them online. In academic term, this means some magazines are going through the dissolution stage, when firms are eliminating some of the channel types. In PC Magazine case, going digital only is most likely to maximize efficiency as distribution costs are reduced without affecting their profits and revenues so much. How effective this will be, however, is another issue as we will have to find out what the customers will say. What do you think?
For more details, please visit: http://www.business24-7.ae/articles/2008/11/pages/11232008_6b09666fd2c846e4b20b50b3280baed3.aspx
Anthony D.
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