Last Minute Guides to E-Marketing


DISTRIBUTION: BLACK FRIDAY GUIDE: ONLINE
November 23, 2008, 8:33 pm
Filed under: Topics in Distribution

According to Newsday’s article, “Merchants were saying Thanksgiving Day has become a huge online shopping day for them,” said Amanda Pires, PayPal marketing director. Consumers are using the internet to research and do comparison shopping in preparation for Black Friday shopping. On the other hand, retailers take these as opportunities to make a sale. For example, retailers are not only offering huge discounts, but free shipping is crucial in making the sale.

This illustrates the internet as a distribution channel that facilitates the exchange of goods and services between buyers and sellers. Customers are not only staying up late in the morning for Black Friday shopping, but also online shopping is becoming more mainstream. Will online shopping replaces the tradition of staying up late for Black Friday shopping?

For more details, please visit: http://www.newsday.com/services/newspaper/printedition/sunday/lilife/ny-a5935509nov23,0,4689938.story

Anthony D.




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