Managerial Communication: content and development

So Linda has sent in an article on Twitter, State of the Art, already putting us into the heart of the trend in media discussions- is Twitter really important? Is it the next “thing”? Or is it just another talk about me, me, and me?

The question then becomes is this a part of Organizational Communication, will companies and or institutions begin to use twitter to produce better work habits, better communication or just more employees having personal time at the work place?

I can certainly say that at The Schwartz Institute two of my colleagues are on twitter all day long and use it as a networking tool and a get the information first tool. The networking side is great, we have already found out other similar centers and staff and other universities doing similar work as our selves. Just being able to get their feedback and their resources has been helpful as well as giving the Institute new recognition in our field.

I however feel the get the news before everyone else part of the twitter tool is a sort of adolescent stress; did you know, so and so told me, noooo really?!

Any thoughts?