Package I picked up is “Dr. Pepper Diet.” I believe that most of people’s image of this product is in white color; however, actually, it used be in blue color. I would say the concept of the design has not been changed too much from the old days. It uses almost the same logo that laying out from left to upper-right corner, but the background is in the blue color; I just think it does not work and it was a correct decision that they changed it to be in while color.
I have a slight fascination with vintage soda bottles. I like the way they were designed. Most were clean designs that used shapes that made the design work. My favorite soda package design is the “throwback” Pepsi designs. I like how simple and clean they were. Even the bottles with the cursive writing look simple and elegantly designed.
I really liked this package. Having the product readily visible is a really a good idea with for this product. Although the package could be a little shorter, in my opinion, I think it works for this specific product.
BIRD design by architect Kristian Vedel
This is a comparison of the Lucky Charm Cereal from the 60s and today’s. The typeface used in the contemporary packaging is more decorative than the vintage one. Also the colors are way more vibrant in the new packaging compared to the old one. As a whole the design for the recent cereal packaging targets more kids because it looks more fun and engaging.
I found this watermelon cutting knife at my trip to the MoMa Design store at Spring street. I thought that this was interesting because it was just so unique. I thought that the packaging was successful because it is a fun and eye catching to the consumer. The watermelon illustration on the knife is a paper uses a diecut for the seeds.